How we do it
- First listen People are already talking about you, your products, or at the very least your type of product. These are conversations you need to be part of, so to begin, set up and monitor some form of listening station - there are plenty of options.
- Then join the conversation A simple thanks to someone who shares content or mentions you is a great way to extend the reach of a conversation. Ask questions and encourage comments wherever you can. It’s amazing how many people tweet or post about a subject and forget to link back to their content - which is to miss an important way of starting a conversation.