Goals are the ultimate measure of success, but keep an eye on the other factors. Too much data can confuse the issue so pick a few fundamentals and focus on measurements you can act on.

How we do it
  • Measure Don’t class numbers alone as a measure of success. It’s quality, not quantity we are after, so new users and followers should be filtered for valid contribution towards your goal.
  • Test Once the tools are in place you can start testing individual elements of user experience, such as button colour and size, for performance. Test smaller areas against each other to gain better results.
  • Refine Things can and should be improved upon all the time. Measuring and testing allows us to refine to gain better results.