Talk to humans; keep an eye on the robots. In other words always create content for people... but ensure that it is optimised for search. Create proper value added content, then repurpose, reuse and recycle it for different places.

How we do it
  • On page Successful ‘owned media’ isn’t just a well-written piece of content. Behind the scenes of any high ranking online page is the research, analysis and implementation of good keyword query information.
  • Off page Relevant, high quality content will be linked to by other websites (backlinks). The more authoritative your backlinks, the better and more likely those referrals will be accredited by search engines.
  • Repurpose Before you start the difficult process of creating new content, make sure you have fully exploited what you already have. Proper value-added content can be repurposed in all sorts of ways.