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The more members you have, the better the opportunity to transform your industry. But, recruiting new members can be challenging.
The better you engage with members, the more likely they will be to promote your organisation to their family, friends or colleagues.
You’ve got a new member, now you need to keep them. This requires an increasingly deeper, more personal relationship with them.
Members don’t simply hand over their subscriptions. They are entering an agreement with the membership organisation from which they expect value.
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