- Guide
ABM Guide: For University Corporate Partnership
Discover how university partnership teams can use Account-Based Marketing to identify, attract, and convert high-value partners.
Tired of One-Size-Fits-All Outreach That Doesn’t Deliver?
This free guide is built for university corporate partnership teams that are ready to rethink their approach. If you’re dealing with cold responses, unclear ownership, or unfocused proposals, ABM gives you a smarter way forward. Learn how to use real data, focused targeting, and collaborative campaigns to drive better results.
Inside the Guide
What Account-Based Marketing is, and why it works for universities
Real partnership demand data from UK companies using HubSpot’s Research Intent
Common signs you’re not reaching the right partners
How to match institutional strengths with high-fit prospects
ABM use cases for sponsorship, alumni engagement, skills development, and more
Is This Guide for You?
Yes, if your team is responsible for corporate engagement, sponsorship, or business development within a university setting, and you want a more focused, effective strategy.
A Head of Business Development
A Director of Partnerships or Strategic Engagement
A Knowledge Exchange Officer
A Research Development Manager
A Corporate Partnership Lead