- Accelerator
Account-Based Marketing for Executive Education Teams
Attract, engage, and convert high-value employer partners.
March Cohort closes:
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Hours
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The opportunity
11,000+ companies are actively researching Executive Education right now.
Thousands of UK employers are exploring leadership training, professional development, and bespoke learning partnerships, today. The challenge isn’t demand. It’s visibility.
We’re inviting up to five universities to join a pilot programme designed to address this challenge, and take the first step toward a more targeted, scalable approach to employer engagement.
The solution
An Executive Education growth engine
The Lighthouse ABM Accelerator helps your team connect with the right employers, faster, smarter, and with less wasted effort. No tech skills, no marketing team, no problem.
We’re piloting this solution with up to five university Executive Education teams who want to:
- Sell more executive education programmes to the right employers
- Build on existing connections and turn warm leads into long-term partners
- Reduce the time, cost, and effort spent on cold outreach and manual follow-up
- Focus marketing and sales efforts where they’ll have the biggest impact
- Demonstrate the ROI of employer engagement to internal stakeholders
Spot Employer Interest
Surface demand signals before they turn into missed opportunities.
Segment with Precision
Group and prioritise prospects based on programme fit and potential.
Personalise Engagement
Speak directly to the people who make the buying decisions.
Build Strategic Pipelines
Create a repeatable system to grow and deepen employer partnerships.
What You Get
Get a ready-to-run ABM engine.
Join the pilot and get a fully configured HubSpot setup, tailored campaigns, and hands-on support to start attracting and converting the right employer partners.
Strategy
Start smart. Focus on what matters.
We help you define strategic goals, clarify your audience, and shape a focused ABM plan.
Ideal Customer Profiles (ICP)
Define your best-fit accounts based on demand, fit, and opportunity.
Goal setting
Set clear, measurable goals for pipeline growth, engagement, or conversion.
Quick wins and priorities
Align campaigns to institutional goals and immediate market demand.
Target list building
Segment prospects by region, industry, and programme relevance.
Value proposition design
Craft messaging that speaks directly to employer priorities and outcomes.
CRM Setup
Smart CRM, built around you.
We put the foundations in place to identify, track, segment, and act on interest.
Ideal Customer Profile (ICP) Targeting
Define high-fit employer segments based on programme fit and strategic priorities.
Intent Tracking
Monitor which companies are actively researching executive education topics.
Smart Segmentation
Group accounts by region, industry, company size, or demand signals.
Dashboards & Alerts
Surface high-value accounts with real-time visibility and custom team alerts.
Automated Deal Pipelines
Log opportunities, track conversations, and measure progress from lead to enrolment.
Assets
The assets that power campaigns.
We design and build the custom that bring your targeting, messaging, and strategy to life.
Personalised Pages
Build tailored landing pages for high-priority employers or sectors.
Smart CTAs
Trigger offers and content based on visitor profile or campaign stage.
Live Chat Journeys
Guide employer contacts using targeted prompts and AI chatbots.
Outreach Sequences
Deliver automated, human-feeling sequences via email and LinkedIn.
Ad Integration
Connect LinkedIn and Google Ads to target decision-makers automatically.
Team Enablement
Build Confidence. Deliver Consistently.
We train your team to run ABM effectively, with the right tools, messaging, and support.
Messaging guides
Learn how to connect university value with employer business goals.
Live collaboration
Create workflows that bridge teams and support real-time handoffs.
Outreach templates
Tailor-made scripts for email, LinkedIn, and meeting follow-ups.
Shared playbook
Alignment on messaging, follow-up processes, and engagement triggers.
Workshop delivery
Build skills through live practical sessions, examples, and peer support.
Ongoing support
Access office hours, Q&A, and campaign troubleshooting help.
Task automation
Automate reminders, updates, and digests for active accounts.
Optimisation
Turn insights into impact.
Engagement Reporting
See which employers are interacting, where, and how often.
Channel Attribution
Understand which content and campaigns are driving results.
Actionable Data
Refine strategy based on what your data actually shows.
Predictive Tools
Use AI-powered scoring to focus on high-conversion opportunities.
Strategic alignment
Help deliver against core policy priorities
Quick check
Is ABM Right for You?
This Accelerator is designed for Executive Education teams who want to:
- Spot early buying signals from target accounts
- Stop chasing cold leads and start engaging warm prospects
- Build a scalable, repeatable partner engagement system
- Increase conversion rates for open and custom programmes
- Align teams around a shared strategy for growth
- Demonstrate tangible ROI to leadership and funders
No marketing team? No IT support? No access to admissions systems? No problem.
We’ll give you the tools, knowledge and inspiration to run ABM with what you already have, and scale from there.
Ready to boost your executive education pipeline?
Book a quick call and let’s explore how we can help.