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Programme Finder ChatBot

Conversational assistant that helps executives find the right programme faster, increasing engagement and click-throughs.

AI Enablement

Education

The Opportunity

Executives visiting course pages often struggle to identify the most relevant programme for their goals or experience level. With many similar options, they leave before exploring details or enquiring further. This experiment tests whether a guided conversational assistant can help match needs to courses — improving relevance, engagement, and lead quality.

Hypothesis

We believe that a conversational assistant that matches user goals and experience levels to available programmes will increase engagement, as measured by click-throughs to course detail pages.

Sector

Education

Team

Design & Method

This section outlines how the experiment is structured and delivered, from planning and setup to testing and measurement. It shows the practical steps, variations, and inputs that shape the pilot.