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Membership Marketing Tools, Knowledge and Inspiration.

Explore a treasure trove of membership marketing resources: tools, insights, and inspiration for optimising member recruitment, engagement, retention and growth.

Lighthouse Blogs

Trusted by membership organisations the Lighthouse Blogs are your number one source for education and inspiration.

Unlocking the power of memberships: Insights, strategies, and success stories for thriving in the membership economy. Join us!

Join our Community: Expert tips, strategies, and success stories for effective member recruitment. Let's grow together!

Proven tactics, insights, and inspirations to foster member participation. Let's create meaningful connections together!

Sustain membership: Proven strategies, insights, and best practices to enhance member retention. Let's build long-lasting connections together!

Mastering membership: essential tools, tips, and techniques for effective membership management. Let's streamline operations and empower growth together!

Empowering growth: Harnessing artificial intelligence for enhanced membership management. Let's optimise operations and drive sustainable success together!


Expand your knowledge and take control of your membership marketing with our in-depth guides, lessons, tools and more.

Comprehensive instructional documents offering insights and strategies for membership marketing.

Pre-designed frameworks facilitating membership marketing strategy implementation and customisation.

Practical instruments enabling streamlined execution and optimisation of membership marketing strategies.

Structured lists ensuring thorough implementation and adherence to membership marketing strategies.

In-depth digital publications offering comprehensive insights and strategies for membership marketing.

Analytical documents providing insights and data-driven perspectives on membership marketing trends.

Channel Guides

Fast-track your membership marketing with practical guides in the top membership marketing channels — content marketing, search marketing, website optimisation, video marketing, email marketing, social media, and analytics.

Explore the dynamic realm of websites as potent membership marketing channels. Unlock strategies, trends, and insights to elevate your online presence and engage a thriving community.

Dive into the strategic universe of email as a powerhouse for membership marketing. Discover cutting-edge techniques, best practices, and insights to cultivate a loyal community.

Embark on a journey through the social landscape as a vibrant membership marketing channel. Uncover tactics, trends, and expert insights to cultivate a devoted member community.

Dive into content marketing: expert insights, actionable strategies, and industry trends for creating better content that attracts, engages and delights your members.

Navigate the world of search marketing as a catalyst for membership growth. Explore SEO, SEM, and optimisation strategies to enhance visibility.

You’ve got five minutes to spend on membership marketing. What should you do? Here are a host of quick wins that will make a big difference to your business.

Growth Hubs

The organisations we work with are chosen because they want to improve the lives and livelihoods of the communities they serve.

Guides and solutions for building relationships and sharing best practices.

Discover effective charity and nonprofit marketing tools and tactics to grow your organisation through increased donations and volunteer attraction.

Driving shared success through mutual benefits in a collaborative economic model.

Marketing tactics and solutions to help national consumer organisations reach, inform and educate consumers about their rights, options, and relevant.

Surpassing visitor records and attracting phenomenal applications demands more than mere routine – it takes real effort.

How you plan, prepare, package and promote club membership – channels, tools, and strategies to find, attract and retain members.

Discover effective charity and nonprofit marketing tools and tactics to grow your organisation through increased donations and volunteer attraction.

Tactics, tools and inspiration to help professional bodies transfer knowledge, skills and experience supporting members’ professional development.

Supporting sports organisations in bringing together the sport and recreation sector to help get the nation active through tools, guidance and more.

With the right plan and creative execution, you can increase customer satisfaction and retention rates for your subscription business.

Growth strategies and tips and tricks to help trade associations attract, engage and delight members, delivering value and impacting the sector.

Tools and knowledge for trade unions to attract, engage and retain members to help them to protect and advance their industry.


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Need a dose of inspiration? Looking to attract and retain more members? Sign up now for membership growth strategies, updates, webinars, videos, eBooks, quick wins, and more, straight to your inbox.