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Membership Marketing Tools, Knowledge and Inspiration.

Explore a treasure trove of membership marketing resources: tools, insights, and inspiration for optimising member recruitment, engagement, retention and growth.

Lighthouse Blogs

Trusted by membership organisations the Lighthouse Blogs are your number one source for education and inspiration.

Unlocking the power of memberships: Insights, strategies, and success stories for thriving in the membership economy. Join us!

Join our Community: Expert tips, strategies, and success stories for effective member recruitment. Let's grow together!

Proven tactics, insights, and inspirations to foster member participation. Let's create meaningful connections together!

Sustain membership: Proven strategies, insights, and best practices to enhance member retention. Let's build long-lasting connections together!

Mastering membership: essential tools, tips, and techniques for effective membership management. Let's streamline operations and empower growth together!

Empowering growth: Harnessing artificial intelligence for enhanced membership management. Let's optimise operations and drive sustainable success together!


Expand your knowledge and take control of your membership marketing with our in-depth guides, lessons, tools and more.

Comprehensive instructional documents offering insights and strategies for membership marketing.

Pre-designed frameworks facilitating membership marketing strategy implementation and customisation.

Practical instruments enabling streamlined execution and optimisation of membership marketing strategies.

Structured lists ensuring thorough implementation and adherence to membership marketing strategies.

In-depth digital publications offering comprehensive insights and strategies for membership marketing.

Analytical documents providing insights and data-driven perspectives on membership marketing trends.

Channel Guides

Fast-track your membership marketing with practical guides in the top membership marketing channels — content marketing, search marketing, website optimisation, video marketing, email marketing, social media, and analytics.

Explore the dynamic realm of websites as potent membership marketing channels. Unlock strategies, trends, and insights to elevate your online presence and engage a thriving community.

Dive into the strategic universe of email as a powerhouse for membership marketing. Discover cutting-edge techniques, best practices, and insights to cultivate a loyal community.

Embark on a journey through the social landscape as a vibrant membership marketing channel. Uncover tactics, trends, and expert insights to cultivate a devoted member community.

Dive into content marketing: expert insights, actionable strategies, and industry trends for creating better content that attracts, engages and delights your members.

Navigate the world of search marketing as a catalyst for membership growth. Explore SEO, SEM, and optimisation strategies to enhance visibility.

You’ve got five minutes to spend on membership marketing. What should you do? Here are a host of quick wins that will make a big difference to your business.

Growth Hubs

The organisations we work with are chosen because they want to improve the lives and livelihoods of the communities they serve.

Innovative strategies and tools to cultivate a thriving business community.

Learn to strategically plan and promote to attract and nurture a dedicated base of supporters.

Discover unique methods and tools to engage and sustain active member participation.

Identify the best channels and techniques to attract and retain informed and proactive members.

Master the strategies and tools to engage and retain passionate students and educators.

Discover the channels, tools, and strategies to attract and retain members.

Explore creative approaches to attract and maintain a loyal audience of culture enthusiasts.

Master the planning and promotion techniques to attract and retain dedicated professionals.

Discover dynamic strategies and tools to engage and grow a passionate community of athletes and fans.

Learn how to plan and promote effectively to attract and retain loyal subscribers

Leverage the best tools and methods to attract and maintain a robust network of industry professionals.

Uncover effective planning and promotion strategies to engage and retain committed union members.


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Need a dose of inspiration? Looking to attract and retain more members? Sign up now for membership growth strategies, updates, webinars, videos, eBooks, quick wins, and more, straight to your inbox.