Membership Marketing Tools, Knowledge and Inspiration.

Explore a treasure trove of membership marketing resources: tools, insights, and inspiration for optimising member recruitment, engagement, retention and growth.

Lighthouse Blogs

Trusted by membership organisations the Lighthouse Blogs are your number one source for education and inspiration.

Membership Marketing

Unlocking the power of memberships: Insights, strategies, and success stories for thriving in the membership economy. Join us!

Member Recruitment

Join our Community: Expert tips, strategies, and success stories for effective member recruitment. Let's grow together!

Member Engagement

Proven tactics, insights, and inspirations to foster member participation. Let's create meaningful connections together!

Member Retention

Sustain membership: Proven strategies, insights, and best practices to enhance member retention. Let's build long-lasting connections together!

Membership Management

Mastering membership: essential tools, tips, and techniques for effective membership management. Let's streamline operations and empower growth together!

Artificial Intelligence

Empowering growth: Harnessing artificial intelligence for enhanced membership management. Let's optimise operations and drive sustainable success together!

Resources

Expand your knowledge and take control of your membership marketing with our in-depth guides, lessons, tools and more.

Guides

Comprehensive instructional documents offering insights and strategies for membership marketing.

Templates

Pre-designed frameworks facilitating membership marketing strategy implementation and customisation.

Tools

Practical instruments enabling streamlined execution and optimisation of membership marketing strategies.

Checklists

Structured lists ensuring thorough implementation and adherence to membership marketing strategies.

Ebooks

In-depth digital publications offering comprehensive insights and strategies for membership marketing.

Reports

Analytical documents providing insights and data-driven perspectives on membership marketing trends.

Channel Guides

Fast-track your membership marketing with practical guides in the top membership marketing channels — content marketing, search marketing, website optimisation, video marketing, email marketing, social media, and analytics.

Membership Websites

Explore the dynamic realm of websites as potent membership marketing channels. Unlock strategies, trends, and insights to elevate your online presence and engage a thriving community.

Email Marketing

Dive into the strategic universe of email as a powerhouse for membership marketing. Discover cutting-edge techniques, best practices, and insights to cultivate a loyal community.

Social Media

Embark on a journey through the social landscape as a vibrant membership marketing channel. Uncover tactics, trends, and expert insights to cultivate a devoted member community.

Content Marketing

Dive into content marketing: expert insights, actionable strategies, and industry trends for creating better content that attracts, engages and delights your members.

Search Marketing

Navigate the world of search marketing as a catalyst for membership growth. Explore SEO, SEM, and optimisation strategies to enhance visibility.

Quick Wins

You’ve got five minutes to spend on membership marketing. What should you do? Here are a host of quick wins that will make a big difference to your business.

Growth Hubs

The organisations we work with are chosen because they want to improve the lives and livelihoods of the communities they serve.

Chambers of Commerce

Innovative strategies and tools to cultivate a thriving business community.

Charities & Not For Profit

Learn to strategically plan and promote to attract and nurture a dedicated base of supporters.

Co-operatives

Discover unique methods and tools to engage and sustain active member participation.

Consumer Bodies

Identify the best channels and techniques to attract and retain informed and proactive members.

Education

Master the strategies and tools to engage and retain passionate students and educators.

Membership Clubs

Discover the channels, tools, and strategies to attract and retain members.

Museums & Galleries

Explore creative approaches to attract and maintain a loyal audience of culture enthusiasts.

Professional Bodies

Master the planning and promotion techniques to attract and retain dedicated professionals.

Sports Bodies

Discover dynamic strategies and tools to engage and grow a passionate community of athletes and fans.

Subscription Business

Learn how to plan and promote effectively to attract and retain loyal subscribers

Trade Associations

Leverage the best tools and methods to attract and maintain a robust network of industry professionals.

Trade Unions

Uncover effective planning and promotion strategies to engage and retain committed union members.

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