Transform your consumer organisation’s membership strategy. Identify the best channels and techniques to attract and retain informed and proactive members.
Customer Relationship Management (CRM) Systems: Implement a CRM system to manage member interactions, track complaints, and analyse data on consumer trends. This allows for targeted advocacy efforts and effective communication with members.
Member Portals: Provide a secure online portal where members can access resources, track complaints, update their profiles, and stay informed about your organisation’s activities. This personalised experience strengthens member engagement.
Member Surveys & Feedback Tools: Utilise online surveys and feedback tools to gather member input on your services and resources. This allows your organisation to understand consumer needs better and tailor your offerings accordingly.
Interactive Workshops & Webinars: Leverage online event platforms to host informative webinars and workshops on various consumer rights topics. These sessions can be interactive, allowing consumers to ask questions and engage with experts in real-time.
Consumer Rights Forums: Create online communities or forums where consumers can discuss their experiences, share tips, and learn from each other. This fosters a sense of community and empowers consumers to become advocates for their rights.
Curated Resource Libraries: Develop a comprehensive online library of resources, including guides, templates, and complaint forms related to consumer rights. This empowers consumers with easy access to the information they need.
Member Directories (Optional): Consider a searchable member directory if your organisation connects consumers with relevant professionals like lawyers or financial advisors. This empowers consumers to find the right resources for their specific needs.
Social Media Advocacy: Utilise social media platforms to raise awareness about consumer rights issues, share educational content, and engage with consumers directly. This helps amplify your organisation’s voice and reach a wider audience.
Targeted Email Campaigns: Segment your member base and send targeted email campaigns with personalised information and resources relevant to their specific interests and needs.
Content Marketing: Develop informative and engaging content like blog posts, infographics, and videos on consumer rights topics. This content can be shared on social media, your website, and through email campaigns to educate a broader audience.
Why: Continuous improvement is vital for consumer bodies to maintain trust, stay responsive to evolving consumer issues, and provide effective advocacy. As consumer expectations and market conditions shift, these organisations must adapt to remain relevant and impactful.
How: Improvement is driven by gathering consumer feedback, analysing trends, and evaluating the effectiveness of services. Consumer bodies can improve by refining their communication strategies, offering more personalised support, and addressing emerging consumer protection concerns. Regularly updating resources and tools ensures they stay useful and relevant.
What: The result is a more efficient, trusted organisation that effectively supports consumers. Continuous improvement enables consumer bodies to respond to new challenges, advocate more effectively for consumer rights, and maintain a positive reputation while building stronger relationships with the public.
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