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Blog

A mixture of musings, guides and tips.

This is where we add our thoughts on the industry, new tips and tricks we like and general news that relates to Lighthouse and our team

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  • Member Engagement
  • Member Recruitment
  • Member Value
  • Revenue & Growth
Member RecruitmentCore Web vitals for web performance
What are Core Web Vitals?
Posted by: Archie Homer
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299 views No comments
Member RecruitmentVerify your google business profile
Google My Business: Attracting More Visitors to Your Museum or Gallery
Posted by: Archie Homer
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38 views No comments
Member RecruitmentAccessible websites
Why accessible websites in the museums and galleries sector get more clicks
Posted by: Archie Homer
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128 views No comments
Revenue & Growth
8 website mistakes that visitors hate
Posted by: Archie Homer
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201 views No comments
Revenue & Growth
Why museum and gallery websites have slow loading web pages
Posted by: Archie Homer
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389 views No comments
Member RecruitmentRecruitment using search
How SEO helps with member recruitment
Posted by: Archie Homer
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441 views No comments
Member Recruitmentwebsite speed monitoring
Why website performance (speed) matters to museum and gallery websites
Posted by: Archie Homer
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309 views No comments
Member RecruitmentOpen AI and Chat GPT
Will AI chat change the way we do Content Marketing
Posted by: Archie Homer
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560 views No comments
Member RecruitmentAI for Copywriters
Unlock the Power of AI Copywriting for Your Marketing!
Posted by: Lighthouse AI Author
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155 views No comments
Member Recruitmentearned, owned, or paid media
What’s the difference between earned, owned and paid media?
Posted by: Archie Homer
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751 views No comments
Member EngagementGDPR legislation for associations
TL;DR – GDPR
Posted by: Archie Homer
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776 views 4 comments
Member EngagementSet up an Email preference centre
Why create an email preference centre?
Posted by: Archie Homer
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281 views No comments
Member EngagementSegmenting your email lists
What to look at when segmenting your email lists
Posted by: Archie Homer
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495 views No comments
Revenue & GrowthMembership apps
Why should associations and publishers create an app?
Posted by: Archie Homer
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174 views No comments
Member RecruitmentCurated content marketing
Curated content. A quick way to start content marketing.
Posted by: Archie Homer
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783 views 2 comments
Member Valuedemand generation team
7 skills you need on your membership marketing team
Posted by: Mike Scott
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424 views No comments
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