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  • Online
On request

Lead Finder: Executive Education

Turn real demand signals into action. No licences, no waiting.
Book a workshop
Book a workshop

Smarter Outreach Starts Here

Right now, thousands of UK companies are actively researching the kind of executive and professional development offers your institution provides. But most teams have no way of seeing who they are or how to act on that interest.

This workshop is designed specifically for Executive Education teams who want to take control of their own lead generation. Using accessible tools like HubSpot Free and the Research Intent feature, we’ll show you how to identify, segment, and engage high-intent prospects who are actively looking for solutions. That includes demand for open courses, custom programmes, leadership training, and organisational development support.

Ideal for teams who need to build a B2B pipeline without waiting for central CRM access, marketing capacity, or new licences.

When?
On request
Location
  • Online
Event type
Sector
Tags
,

What We’ll Cover

This isn’t a sales masterclass or a CRM training session. It’s a hands-on workshop focused on helping Executive Education teams surface real demand and turn it into usable, segmented leads.
How to find companies already researching leadership and training topics
We’ll show you how to use HubSpot’s Research Intent tool to uncover which UK companies are actively looking for executive learning, team development, or consultancy support.
How to segment your market using filters that actually matter
Learn how to narrow a huge dataset into a focused prospect list using filters like region, sector, company size, and topic interest.
How to link intent data with CRM records and outreach plans
We’ll walk through how to connect this insight to your existing contact records, or build new segments that align with your key programme offers.
How to act on demand without needing IT, paid ads, or external teams
You’ll learn how to build a lightweight lead finder system using HubSpot Free, so you can move fast without waiting for extra tools or permissions.
How to use lead signals to prioritise your outreach and follow-ups
You’ll leave with a clear plan for spotting warm leads, tracking engagement, and focusing your effort where it’s most likely to deliver results.

Is This Workshop For You?

This session is built for Executive Education teams who are responsible for generating leads, filling short courses, or growing custom programme opportunities.

Promoting open programmes, but struggling to find the right audience?

You may be relying on broad campaigns or mailing lists that don’t reflect current market interest.

Running custom programmes, but stuck in reactive mode?

If you’re waiting for referrals or RFPs to land, this session will help you get ahead of demand.

Trying to build a pipeline without access to the central CRM?

We’ll show you how to work around complex systems and still build a usable prospect list.

Want more control over your lead generation strategy?

This workshop is for teams who are ready to stop waiting on support, and start spotting opportunities for themselves.

Agenda: Your Hour, Well Spent

This session is structured to maximise your time, with a blend of walkthrough, real examples, and actionable steps. You’ll leave with the confidence and tools to move forward straight away.

1 -

Welcome & Setup

Meet your hosts and set the tone for a practical, data-driven session focused on B2B lead generation.

2 -

What Are Demand Signals and Why Do They Matter?

Learn how to recognise the signs that companies are actively looking for executive education offers, and why timing is everything.

3 -

Introduction to HubSpot’s Research Intent Tool

See how to use HubSpot Free to access live data on which companies are researching leadership, training, and professional development topics.

4 -

Live Walkthrough: Building Your Lead Finder System

Follow along as we build a usable lead generation system, combining filters, CRM segments, and engagement tools you can set up in under an hour.

5 -

From Insight to Action

Learn how to turn signal data into focused outreach plans that match your programmes and capacity.

6 -

Planning for Next Steps

Leave with a clear action plan to implement your own Lead Finder setup and start using it straight away.

7 -

Live Q&A and Workshop Close

Ask questions, share ideas, and access free follow-up resources to keep the momentum going.

What You’ll Leave With

This isn’t just a walkthrough, it’s a working session. By the end of the workshop, you’ll have a functioning system, a clear approach, and practical tools to start engaging your best-fit prospects right away.
Find companies already looking for what you offer
Use intent data to uncover real-time demand for leadership training, executive learning, and professional development support.
Set up a lightweight lead generation system
Build a usable pipeline using tools like HubSpot Free, without needing access to your central CRM or a marketing campaign.
Focus on the leads that matter most
Segment your data by relevance, interest, and fit so you can prioritise outreach and avoid wasting time.
Start generating demand on your own terms
Take control of lead generation with a simple, scalable approach designed specifically for Executive Education teams.
A Clear Next Step for Your Team
You’ll know exactly how to continue — whether that’s DIY, a Lighthouse Kickstarter, or a full ABM rollout.

Your Hosts

Mike Scott
Chief Tea Boy and Marketeer
Mike helps purpose-driven organisations build systems that drive member value and reduce churn, using the best of inbound marketing, HubSpot, and a strategic dash of common sense.
Archie Homer
Digital Project Manager & University Lecturer
Equal parts strategist and practitioner, Archie helps teams translate member experience challenges into digital solutions, and teaches Digital Business at Harper Adams University.

FAQs - What You Might Be Wondering

Still on the fence? Here are some quick answers to the questions we hear most often from university teams exploring ABM for the first time.

Still have questions?
We’re happy to help. Drop us a message or ask live during the session. No question is too small, especially if you’re just starting out.
Lifelong Learning Entitlement (LLE): How Independent Educators Can Unlock Funding
Mike Scott
25/06/2025
Book a workshop
Lead Finder: Executive Education
Turn real demand signals into action. No licences, no waiting.