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  • Online
Coming soon

Lead Finder: University Partnerships

Spot the signals. Start the conversation.
Register your interest
Register your interest

Smarter Outreach Starts Here

Universities offer a huge range of support for employers, from placements and apprenticeships to consultancy and collaborative R&D. But most teams wait for enquiries to come in, or rely on cold outreach with no idea who’s actively looking.

This workshop is designed for employer-facing teams who want to surface demand and build strategic partnerships more effectively. We’ll show you how to use tools like HubSpot Free and Research Intent to identify which companies are actively engaging with your subject areas, and how to turn that insight into focused outreach that opens doors.

Ideal for knowledge exchange, business development, and employer engagement teams who want to build warmer leads and stronger relationships with less wasted effort.

When?
Coming soon
Location
  • Online
Event type
Sector
Tags

What You’ll Learn

This isn’t a generic business development session. It’s a practical workshop built to help you find and act on real employer interest — quickly and without heavy reliance on central systems.
How to identify companies searching for services you already provide
We’ll show you how to use HubSpot’s Research Intent tool to spot employers looking for consultancy, training, innovation support, or collaboration.
How to filter by industry, region, and interest area
Learn how to turn a broad dataset into a focused prospect list using filters that match your subject expertise, delivery capacity, and geographic reach.
How to connect intent signals with known contacts and existing relationships
We’ll demonstrate how to link research activity to CRM records and uncover warm leads already in your network.
How to build a simple, usable system in HubSpot Free
You’ll learn how to set up lead alerts, track employer activity, and segment lists, all with tools you can access without extra permissions or licences.
How to use this data to start smarter conversations
We’ll show you how to use lead signals to guide outreach, personalise messaging, and align internal teams around the best-fit opportunities.

Who should attend?

This session is designed for teams who are responsible for building and managing partnerships with employers, whether that’s through placements, apprenticeships, consultancy, or collaborative projects.

Struggling to find the right employers for your offer?

Your programmes might be valuable, but without knowing who’s actively looking, outreach can feel like guesswork.

Relying on referrals or waiting for enquiries?

We’ll show you how to identify demand early, so you can be proactive instead of reactive.

Spending time on cold outreach with little response?

This session helps you focus your effort on organisations already showing interest in what you do.

Working without access to central systems or marketing support?

We’ll give you a lightweight approach that works with free tools, existing contacts, and data you can act on immediately.

Agenda: Your Hour, Well Spent

This session is structured to maximise your time, with a blend of walkthrough, real examples, and actionable steps. You’ll leave with the confidence and tools to move forward straight away.

1 -

Welcome & Setup

Meet your hosts and set the tone for a practical session focused on building smarter employer engagement pipelines.

2 -

What Are Employer Demand Signals?

Explore how companies reveal their interest through search, behaviour, and online engagement, and why it matters for your partnership strategy.

3 -

Using HubSpot Research Intent to Spot Opportunities

Learn how to access live data showing which companies are researching topics aligned with your programmes and services.

4 -

Live Walkthrough: Building a Lead Finder System

Follow a guided setup using HubSpot Free to filter, segment, and track employer prospects based on industry, region, and research activity.

5 -

From Data to Outreach: Taking Action on What You Find

See how to connect these insights with existing contacts, prioritise follow-up, and create messaging that reflects real interest.

6 -

Planning for Implementation

Clarify what to do next with your team, including how to share leads, track engagement, and apply the system to future campaigns.

7 -

Live Q&A and Workshop Close

Ask questions, share your context, and access free resources to help you implement what you’ve learned.

What You’ll Leave With

This isn’t just a walkthrough, it’s a working session. By the end of the workshop, you’ll have a functioning system, a clear approach, and practical tools to start engaging your best-fit prospects right away.
Find employers already showing interest in what you offer
Use live data to identify companies searching for training, consultancy, collaboration, or recruitment support.
Set up a simple, usable lead finder system
Build a lightweight approach using HubSpot Free, with filters and alerts that match your regional and subject expertise
Connect the dots between intent and existing contacts
Spot warm leads already in your network and prioritise the ones most likely to convert.
Weekly or Monthly Digest Alerts
Automated reports showing which companies to follow up with, no login required.
Move from cold outreach to confident engagement
Start smarter conversations with employers who are already showing signs they need your support.

Your Hosts

Mike Scott
Chief Tea Boy and Marketeer
Mike helps purpose-driven organisations build systems that drive member value and reduce churn, using the best of inbound marketing, HubSpot, and a strategic dash of common sense.
Archie Homer
Digital Project Manager & University Lecturer
Equal parts strategist and practitioner, Archie helps teams translate member experience challenges into digital solutions, and teaches Digital Business at Harper Adams University.

FAQs - What You Might Be Wondering

Still on the fence? Here are some quick answers to the questions we hear most often from university teams exploring ABM for the first time.

Still have questions?
We’re happy to help. Drop us a message or ask live during the session. No question is too small, especially if you’re just starting out.
Register your interest
Lead Finder: University Partnerships
Spot the signals. Start the conversation.