Plan

Smart digital strategies with clear KPIs, giving your plans direction, focus, and real ROI.

Attract the right people, and guide them to take action.

We help you map meaningful journeys that move people from curious to committed. From student recruitment and member onboarding to supporter sign-ups and cultural engagement, we design smart funnels, campaigns, and CRM systems that fuel sustainable growth.

AI Enablement

Plan Your AI Journey with Confidence

Clarity first. Strategy second. AI that sticks.

AI adoption fails when it’s rushed. We help you take a step back and build a plan that works. From assessing readiness and mapping opportunities to defining safe-to-learn pilots, we make sure your AI strategy aligns with your goals, culture, and capacity. The result is a clear roadmap that shows where to start, how to measure value, and how to scale at the right pace.

Engagement & Retention

Keep your audience connected and coming back.

Turn one-off interactions into long-term relationships. We design personalised journeys, community platforms, and content strategies that build loyalty and deliver real value, with the data and tools to improve engagement over time.

Sponsorship strategies

Grow income through partnerships and positioning.

Whether you’re building sponsorship offers, launching paid programmes, or attracting funders, we help you plan clear, compelling value propositions. From ABM campaigns to product roadmaps and pitch decks, we make your income strategy work harder.

Course marketing

Grow your offer. Reach more of the right people.

We help you plan structured, scalable learning journeys, from CPD and short courses to training hubs and public programmes. Whether you’re selling places or growing participation, we’ll design the funnels, messaging, and systems to support success.

Content strategies

Speak with clarity. Show up with confidence.

We help you define what to say, how to say it, and where to say it, across your brand, content, and campaigns. From tone of voice to visual templates, editorial plans to SEO hubs, we create the strategic foundations that support strong, consistent storytelling.

Inclusion & Co-creation

Design with people, not just for them.

We support you to create more equitable, inclusive, and community-led digital experiences. From co-creation workshops to inclusive service journeys and digital inclusion frameworks, we help you plan for impact, not just compliance.

Digital transformation

Align your systems with your purpose, and your people.

Whether you’re overhauling platforms, integrating CRM, or redesigning workflows, we help you plan the digital infrastructure that supports smarter work. Modular design systems, automation, and dashboards, all tailored to your needs and built for growth.

Why Choose Lighthouse?

Our work is grounded in real insight, real-world constraints, and a deep understanding of what makes purpose-led organisations tick.

Purpose built

We work exclusively with mission-driven teams—so we understand the challenges, the pressure, and the ambition behind your goals.

Strategic meets practical

We don’t stop at vision and values. Every strategy we deliver is designed to be used, with clear priorities, timelines, and next steps.

People first, always

We design around people—not just platforms. Whether it’s your team, your audience, or your stakeholders, we help you plan with empathy.

KPI-led thinking

We build every plan with measurable outcomes from the start—so you can track progress, prove impact, and stay focused on what matters.

End-to-end support

From planning to rollout, we’re here to help you deliver. Use us as your strategic partner, delivery team, or both.

Want more than a strategy deck?

Our Onboarding Process

Our planning process is collaborative, focused, and fast-moving. Here’s what it looks like:

Discover

Spot the real opportunities

We listen, learn, and explore, using interviews, workshops, and data to uncover insights that drive decisions.

Define

Build the strategic core

We define your goals, map your audience, and create the strategy and KPIs that guide every decision.

Plan

Design the roadmap

We shape the structure, scope, and sequencing of the project, outlining what happens next and why it matters.

Align

Get your team behind it

We document the plan in a clear, actionable format, and support internal alignment to keep things moving forward.

Contact

How To Get Started

Let’s book a call to explore your content priorities and challenges. We’ll identify where support is most needed and create a tailored proposal to suit your goals and budget.

Here’s what to expect:

Pick a time that suits you and tell us a bit about what you’re looking for.

We’ll have an open conversation about your goals, challenges, and where we can add value.

If we’re a good fit, we’ll follow up with a bespoke proposal based on your needs.

Once you’re ready, we’ll get to work — and keep improving as we go.

We’re all ears

Give us a few details and we'll get stright back to you.

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