If you’ve ever spent weeks crafting a great report, webinar, or blog post, only for it to fade quietly after launch, you’ll know the frustration of wasted effort. HubSpot’s Content Remix changes that. It’s a powerful new feature within the Content Hub that helps you repurpose, redistribute, and re-energise the content you already have, so your best work goes further and reaches more of the right people.
In this post, we’ll unpack what HubSpot Remix actually is, how it works, and why it’s such a smart fit for membership organisations looking to drive recruitment, engagement, and retention.
What is HubSpot “Remix” or “Content Remix”?
Content Remix is a generative AI tool that takes your existing content, whether it’s a page, blog post, video, audio clip, or document, and repurposes it into multiple content types. It’s designed to help you scale your output, reach new channels, and keep your messaging consistent without rebuilding everything from scratch.
Key features and behaviours
- You can feed in one or more source contents, such as a blog post, report, event page, or video.
- Choose your output types, including social posts, emails, image assets, landing page copy, ad copy, or even podcast scripts.
- Pick from pre-defined templates that accelerate the process, such as Drive Conversions, Expand Footprint, or Brainstorm Blog Variants.
- Remix content directly inside the editor. While working on a blog or landing page, you can select Remix Content to spin that material into emails or social posts without leaving the page.
- After generation, you’ll see drafts and previews that you can tweak and edit before saving to the relevant HubSpot tool, such as Blog, Email, or Social.
- You can save remix patterns as templates, creating reusable workflows for future campaigns.
- The tool’s availability depends on your HubSpot plan, and you’ll need AI features switched on in your settings.
In essence, Content Remix gives you a structured, AI-assisted way to turn one strong piece of content into a whole ecosystem of related assets.
How to Use Content Remix in HubSpot
Here’s how you or your team can get started with Remix inside your HubSpot portal.
Prerequisites and enablement
- You’ll need Content Hub Professional or Enterprise, where Remix is included.
- Ensure Generative AI (Breeze) is enabled in your account settings under AI tools and permissions.
- For certain outputs, such as social posts or email campaigns, you’ll also need Marketing Hub Professional or Enterprise.
Using Remix
Navigate to Remix
Head to Content → Remix in your HubSpot menu.
Start a new remix or select existing content
Click Start remixing and choose the source content. You can import pages, blogs, videos, or uploaded text. Up to six source items can be combined into a single remix.
Choose output types and templates
Select the content formats you want to generate, such as social posts, blogs, emails, images, or landing pages, and optionally choose a template such as Drive Conversions or Expand Footprint. Templates set up your outputs automatically and help maintain consistency.
Generate, review, and edit
Click Generate to let HubSpot’s AI create your first drafts. Review the results, make quick edits, and fine-tune the language or visuals.
Save or push to content tools
When you’re happy, select Save and edit in app to push the assets into the relevant HubSpot tools, ready for scheduling or publishing.
Remix within editors
If you’re already editing a page or post, you can open File → Remix Content to instantly generate related assets, like email or social posts, without leaving the editor.
Save templates
Once you’ve built a remix flow that works, save it as a template. You can then reuse it whenever you publish a new campaign or content type, saving valuable setup time.
Use Cases for Membership Organisations
For membership and association teams, Remix is a practical tool for extending reach, creating consistency, and getting more mileage out of the content you already invest in. Below are practical examples of how to put it to work.
| Use Case | Purpose / Benefit | Example / Workflow |
|---|---|---|
| Promote a flagship report or white paper | Turn one major piece of thought leadership into a full campaign. | Source: white paper → Outputs: blog summary, five social posts, an email series, and image quote cards. |
| Event promotion campaign | Build anticipation and drive attendance for key conferences or webinars. | Source: event landing page → Outputs: social teasers, email invites, blog feature, banner image. |
| Member spotlight stories | Showcase real member experiences to strengthen trust and social proof. | Source: member interview → Outputs: quote image, blog summary, email snippet. |
| Policy or advocacy content push | Translate complex updates into accessible, engaging assets. | Source: policy paper → Outputs: digestible blog, email summary, social posts, infographic. |
| Onboarding content campaigns | Reinforce value and engagement for new joiners. | Source: “Getting Started” guide → Outputs: onboarding email series, three social posts, short blog. |
| Repurpose webinars or recorded sessions | Extend the life of event content. | Source: webinar transcript → Outputs: blog recap, clip scripts, social snippets, email follow-up. |
| Membership benefit promotion | Communicate ongoing value and encourage upgrades. | Source: benefits overview → Outputs: email sequence, blog feature, social graphics. |
| Segmented content campaigns | Tailor messaging to audience sub-groups while staying consistent. | Source: central message → Outputs: variant emails or social posts targeted to each segment. |
| Recycling evergreen content | Revive high-performing material with minimal effort. | Source: older blog → Outputs: refreshed social posts, email updates, and new visuals. |
Remix lets you build campaigns that stay consistent in message but are tailored to each format and platform, giving your content greater reach and longevity.
Tips, Caveats, and Best Practice
A few practical points to get the best from HubSpot Remix:
- Always review and human-edit. AI will get you close, but accuracy, nuance, and tone still matter.
- Start with strong source content. The better your input, the higher-quality your outputs.
- Use templates wisely. They speed up production, but check that they suit your objectives and tone.
- Keep your brand identity in mind. Ensure you’ve set up your HubSpot Brand Voice and Brand Kit so all remixed content feels authentically you.
- Avoid content overload. Focus on a handful of formats that will genuinely extend reach rather than dozens of minor variations.
- Let data guide you. Track which remixed assets perform best and replicate that approach.
- Watch for duplication or SEO issues. Ensure each piece adds new context or value rather than duplicating copy.
- Save good setups. When you find a remix workflow that works, save it as a reusable template.
- Stay aware of limitations. Not every content type is yet supported, and some templates are still in beta.
- Measure performance. Track how remixed content contributes to conversions and engagement across the funnel.
Why it Matters for Membership Organisations
For membership bodies, time and resources are often limited, yet expectations for fresh, engaging content are constant. Remix helps bridge that gap. By turning one in-depth article, event, or campaign into a multi-channel experience, you can:
- Increase visibility without increasing workload.
- Keep messaging consistent across channels.
- Reach new audiences in formats they prefer.
- Support recruitment, engagement, and retention in one continuous flow.
It’s content efficiency at its best, powered by AI but guided by your brand’s expertise.
Final Thought
At Lighthouse, we see tools like Content Remix as a cornerstone of Continuous Improvement in digital marketing. It’s not about creating more noise, but about amplifying what already works, making sure every great piece of content you publish continues to deliver value long after launch.
If you’d like to explore how Remix could slot into your membership marketing strategy, drop us a message. We can help you design workflows that tie together HubSpot’s automation, AI, and analytics to make your content work harder at every stage of your member journey.