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Pillar Pages

Pillar pages are comprehensive, core content pieces that serve as a hub for a specific topic. They consolidate information, link to related content, and enhance SEO strategies for websites.

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Pillar Page FAQs

  • How much work is it to create a pillar page?

    Let’s be realistic! It takes work to develop an effective pillar page. Expect to invest 20-60 hours. Gulp! If this isn’t realistic for you, or if you’re not confident about your ability to create topic clusters and pillar pages that adhere to SEO guidelines, outsourcing may be the best choice. The Lighthouse team of experienced SEO gurus, designers and developers have just that expertise.

  • Can Pillar Pages be used for e-commerce websites?

    Yes, e-commerce websites can create pillar pages to provide in-depth information about product categories, industry trends, or buying guides to help customers make informed decisions.

  • Should pillar pages include external links to authoritative sources?

    Yes, including external links to reputable sources can enhance the credibility and depth of your pillar page’s content. It also demonstrates that you’ve done thorough research.

  • How often should pillar pages be updated?

    The frequency of updates depends on the topic’s relevance and the industry. Some pillar pages may require updates every few months, like finance websites with changing regulations and compliance, while others can remain relevant for years. If your pillar page concerns a trending topic, news or current affairs, updates may be required daily, hourly or in real-time.

  • Can pillar pages be used for lead generation?

    Pillar pages can include lead generation forms or CTAs to capture visitor information and convert them into leads; this is especially effective when offering valuable resources like e-books or getting subscribers to your newsletter. According to Moz, pillar pages create 10x more newsletter subscribers than regular blog posts.

  • Can pillar pages target multiple keywords or focus on one?

    Pillar pages can target multiple related keywords, especially long-tail variations, as long as they are relevant to the main topic and provide valuable information to users.

  • What’s the difference between a pillar page and a landing page?

    Landing pages encourage readers to act immediately, like signing up for a webinar. On the other hand, pillar pages contain valuable information and links to other pages on the website, serving to educate rather than push a sale. Even though they may seem similar in appearance, their objectives are distinct.

  • What’s the ideal word count for a pillar page?

    The ideal word count for a pillar page can vary depending on the topic, industry, and specific goals. However, as a general guideline, aim for a word count of 2,000 to 5,000 words or more. That said, the most critical factor is the content’s quality, relevance and value to your audience over simply meeting a word count target. If you can cover a topic comprehensively in 2,000 words, great! If it takes 10,000 words to do so, that’s also acceptable.

  • Do you start with the pillar page or subtopic posts?

    When launching a new topic cluster, starting with the pillar page before creating subtopic posts is generally advisable. The pillar page serves as the foundation of the topic cluster. It provides an overarching, comprehensive view of the core topic. However, it’s important to remember that the pillar page and subtopic posts are part of a coordinated content strategy.


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