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28 Ideas for Increasing Engagement Using Mentions and #Hashtags

Updated: 22/04/2024

Are you looking to supercharge your social media engagement and expand your online presence? The power of mentions and hashtags cannot be underestimated. This post presents 28 practical ideas for leveraging mentions and hashtags to drive engagement and connect with your audience. Let’s dive into the world of mentions and hashtags and unlock the key to a more vibrant and connected online presence.

How to Use Mentions to Increase Engagement And Reach

Using @mentions effectively in your social media posts can help increase engagement and reach by connecting with other users and organisations. Here are some ideas for incorporating @mentions into your social media strategy.

1. Mention influencers

Mention relevant influencers in your niche when sharing content or products that align with their interests. Better still, collaborate on joint posts, takeovers, or live streams with influencers and cross-promote each other.

2. Mention partner brands and businesses.

Mention partner brands or businesses when promoting joint initiatives, events, or products. Tag businesses you’ve worked with to showcase testimonials and case studies.

3. Engage with your audience

Respond to comments and questions by tagging the user who inquired about a personalised response. Use @mentions to highlight and celebrate user-generated content (UGC).

4. Feature user stories and testimonials

Share customer success stories or testimonials, tagging the customers or clients involved. Encourage satisfied customers to post about their experiences and mention your brand.

5. Give shoutouts

Acknowledge and thank followers, loyal customers, or supporters with personalised shoutouts. Recognise and mention employees, team members, or volunteers to showcase their contributions.

6. Say thanks to new followers

Every relationship starts with a “Hello”, and someone has to make the first move. Welcoming new followers and friends to your social media channels is a great way to show you’re active and care about your social network.

7. Participate in trending conversations

Join trending conversations or challenges related to your industry and mention relevant users or organisations. Use popular hashtags alongside your mentions to increase discoverability.

8. Engage with influential publications

When sharing relevant articles or content, mention industry publications, magazines, or blogs. Participate in discussions started by these publications to increase your visibility.

9. Share User-Generated Content

Encourage users to create content related to your brand or products and mention your brand in their posts. Repost user-generated content on your profile while giving credit with an @mention.

10. Highlight partnerships and events

Promote upcoming events, webinars, or collaborations by mentioning co-hosts or participants—tag event attendees to create a sense of community and engagement.

11. Support social causes

Support social causes or charities by mentioning the organisations or individuals leading these efforts. Share content about why you care about and use @mentions to connect with like-minded advocates.

12. Ask for recommendations

When seeking product recommendations, services, or experiences, mention your followers and ask for their input. Engage with responses by liking, responding, or sharing the recommendations.

13. Monitor social media notifications

Monitor your social media notifications for any responses or interactions resulting from your mentions and engage with them promptly to foster a sense of community and connection.

How to Use #Hashtags to Increase Engagement and Reach

Using hashtags effectively boosts the engagement and reach of your social media posts. Here are some ideas for incorporating hashtags into your social media strategy to increase visibility and engagement:

14. Use relevant and specific hashtags

Research popular and niche-specific hashtags related to your content. Utilise tools like RiteTag, or Instagram’s search feature to find relevant hashtags.

15. Create a branded hashtag

Develop a unique hashtag specific to your brand or campaign. Encourage your audience to use it when sharing related content, creating a sense of community.

16. Incorporate trending hashtags

Stay up-to-date with trending hashtags in your industry or on social media platforms. Participate in relevant trending conversations to increase visibility.

17. Tell a story with hashtags

Craft a narrative or theme using a series of related hashtags. This can engage users who want to follow the story or explore more content.

18. Location-based hashtags

Include local or regional hashtags to target a specific audience. Useful for organisations with physical locations or events in particular areas.

19. Use event-specific hashtags

When attending or hosting events, conferences, or webinars, use event-specific hashtags to connect with participants and organisers. Share insights, photos, and updates related to the event.

20. Mix trending and evergreen hashtags

Combine trending hashtags with evergreen ones to maximise exposure. Evergreen hashtags remain relevant over time and can attract a steady stream of users.

21. Educational hashtags

Share informative and educational content using hashtags related to tips, tutorials, or advice. Establish yourself as a valuable resource in your niche.

22. Showcase User-Generated Content (UGC)

Promote UGC by encouraging followers to use a specific hashtag when sharing their experiences with your products or services. Share this content on your profile to build community and trust.

23. Participate in challenges and campaigns.

Engage in social media challenges and campaigns related to your industry or interests. Use the associated campaign hashtag to join the conversation.

24. Create a hashtag calendar

Plan your hashtag strategy by creating a content calendar. Allocate specific hashtags to different days or types of content to maintain consistency.

25. Use hashtags across platforms

While some platforms like Twitter and Instagram heavily rely on hashtags, remember to incorporate them into your posts on platforms like Facebook and LinkedIn for increased visibility.

26. Analyse hashtag performance

Monitor the performance of your posts using specific hashtags. Use social media analytics tools to track engagement, reach, and which hashtags perform best.

27. Engage with hashtag communities

Interact with users who use specific hashtags. Like, comment, and share content from others within those hashtag communities to foster engagement.

28. Experiment and test

Don’t be afraid to experiment with different hashtags and analyse their impact on your reach and engagement. Adjust your strategy based on what works best for your audience.

Digital Project Manager
Digital project manager for Lighthouse and a Lecturer at Harper Adams University . He can be contacted through LinkedIn or the Lighthouse contact page

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