Now we need to convert these signals into something tangible that customers can see, feel, understand and experience.

How we do it
  • Verbal and visual identity Evaluate your product naming structure. Should we use the traditional approach or an evocative name for each product? A successful rebrand can occur without ever touching the logo, name or brand phrase.
  • Packaging Consider all primary touch points early in the process. It doesn't need to be finalised, but rather we are looking at the verbal structure, the relationship with the parent brand and all the other elements.
  • Look and feel This includes the colour palette (main and supporting colours), fonts, photography, imagery style, and any other graphic elements.