There is not a ‘right way’ to do branding. But there is a right approach, a right mind set and the right methodology. Obversely, there most certainly is a ‘wrong way’ to do it.

How we do it  
  • Are you rebranding? If so, why? We can’t answer this question for you, but in general there are three reasons why a business needs a new brand: 1. You are a new company 2. The business objectives have changed 3. An existing brand is discovered to be adversely affecting performance. What we are getting at is there should be proper commercial reasons to rebrand.
  • Is there commitment? Again, this is one for you and we don’t want to put obstacles in the way of necessary change. But branding is an intensive, comparatively costly journey, so before you begin, it’s imperative that all stakeholders are fully on board.