28 Content Marketing Metrics & KPIs For Continuous Improvement [+Benchmarks]

By tracking these metrics, membership organisations can gain a comprehensive understanding of their content marketing effectiveness, identify areas for improvement, and make data-driven decisions to enhance member recruitment, engagement, and retention. Read the comprehensive details below, or skip straight to the Content marketing cheat sheet Here’s a comprehensive list of content marketing metrics a membership […]

The Skills Imperative 2035 (And Similar Initiatives): Implications for Higher Education

What is the Skills Imperative 2035 The rapid pace of technological advancement, alongside global challenges like automation, demographic shifts, and environmental sustainability, is reshaping the world of work. The Skills Imperative 2035 is a forward-looking initiative funded by the Nuffield Foundation to identify the essential skills needed for future employment. This research explores the skills […]

Maximising Google Alerts: 22 Ways to Enhance Your Social Listening Strategy

Google Alerts, a free and easy-to-use tool, can be a game-changer for your social listening strategy. You can gain valuable insights into brand mentions, industry trends, and competitor activities by setting up alerts for specific keywords and topics. In this blog post, we’ll explore 22 ways to leverage Google Alerts to enhance your social listening […]

Six Twitter Thread Experiments to Boost Audience Interaction and Engagement

Capturing and holding your audience’s attention on social media is more challenging than ever. With its character limit and fast-scrolling feed, Twitter (X) can make it difficult to deliver detailed messages effectively. However, Twitter Threads offer a powerful way to dive deeper into topics, share valuable insights, and foster meaningful engagement with your followers. [Related […]