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Channel Guide

Membership Email Marketing

Learn how to build an email subscriber list and send regular newsletters featuring promotions, new products, services, and member news.

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In this guide…

We’ve divided our Membership Email Marketing guide into three stages (or themes). Click on the stage representing where you are with this channel, or scroll down for a list of all articles.

1: Establish: Kickstart or reboot your strategy.

2: Optimise: Improve experience and performance

3: Expand: Maximise your potential.

Separator and jump link to section establish email media marketing.

Establish

Email marketing is a powerful tool for engaging and converting new members. These articles will help you establish a solid foundation in membership email marketing. You can use them to kickstart or reboot your strategy.

  1. Check your Email Open Rates
  2. Check your email click-through rates
  3. Check your Spam Report rate
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Optimise

Building upon the foundation established (above) these articles help you take your email marketing to the next level. You can use them to optimise user experience, search performance and conversions.

  1. Say Happy Birthday to your members
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Expand

Having optimised for peak performance, it’s time to maximise your email marketing potential. Use these articles to expand your knowhow, develop new strategies and tactics to grow your membership.

  1. What to look at when segmenting your email lists
  2. Why create an email preference centre?

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