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Channel Guide

Membership Search Marketing

Fast-track your membership marketing with practical steps towards enhancing website visibility in search engines, optimising content and technical aspects to attract unpaid, targeted traffic, and improving ranking.

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In this guide…

We’ve divided our Membership Search Marketing guide into three stages (or themes). Click on the stage representing where you are with this channel, or scroll down for a list of all articles.

1: Establish: Kickstart or reboot your strategy.

2: Optimise: Improve experience and performance

3: Expand: Maximise your potential.

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Establish

Search marketing (or SEO) is a powerful tool for attracting members. These articles will help you establish a solid foundation in membership search marketing. You can use them to kickstart or reboot your strategy.

  1. Check Your Google Index
  2. Create and submit or Refresh sitemaps
  3. How SEO helps with member recruitment
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Optimise

Building upon the foundation established (above) these articles help you take your search marketing to the next level. You can use them to optimise user experience, search performance and conversions.

  1. Find “low-hanging” keywords using Googles’ planner
  2. Refresh your Blog posts
  3. Add internal links to your website
  4. Find and fix broken links on your website
  5. Improve your website using Google Data Highlighter
  6. Check your headings hierarchy
  7. What are Core Web Vitals (CWVs)
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Expand

Having optimised for peak performance, it’s time to maximise your search marketing potential. Use these articles to expand your knowhow, develop new strategies and tactics to grow your membership.

  1. The Ultimate Guide To Pillar Pages

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