Mike Scott
06/05/2025
A free, strategic workshop for membership teams who want to stop guessing and start solving the real problems behind low growth, poor engagement, and high churn.
If your campaigns aren’t converting, your members aren’t sticking, or your engagement feels like a mystery — this session will help you map what’s really going on and show you how to design a better journey.
We’ll walk you through the Membership Value Ladder, a practical framework for understanding the full member lifecycle — from first touch to long-term loyalty — and give you the tools to find and fix the hidden gaps in your current experience.
Your recruitment strategy might be attracting interest, but it’s not converting.
You may have an onboarding or mid-journey gap that’s stalling momentum.
That’s a retention issue — but it often starts months before the renewal reminder.
You need a joined-up system, not another one-off campaign.
Meet your hosts and set the tone for a strategic, practical session.
Explore the invisible handbrakes holding back growth and loyalty.
Learn a practical model that connects recruitment, engagement, and retention.
Use our worksheet to map your journey, spot the breakdowns, and identify quick wins.
Understand why your fixes might be failing — and what to build instead.
Clarify what to prioritise now — and how to bring your team with you.
Ask questions, share insights, and get access to free follow-up resources.
Anyone working to improve member recruitment, engagement, or retention — including marketers, membership leads, and comms teams.
Not at all. We’ll walk you through it step by step.
Yes — everyone who registers will get access to the replay and all resources.
Nope. It’s a genuinely helpful workshop. We’ll mention how we support teams using this framework, but the focus is on giving you value first.
Register anyway and we’ll send you the recording and worksheet to watch when it suits you.