This consultation explores the feasibility of lecturer-led SEO—a model where academic expertise plays a direct role in promoting courses online.
We’re not here to prescribe a one-size-fits-all approach. Instead, we want to assess its viability, identify potential challenges, and understand what support universities would need to make it work. Through open discussion and collaborative problem-solving, we’ll explore whether this could be an effective strategy for improving course visibility, student recruitment, and institutional reputation.
Expect a mix of insights, discussion, and practical considerations, where we’ll gather feedback, address concerns, and map out the next steps—whether that’s a pilot project, further research, or refining the approach to better fit university structures.
Interested in promoting their courses or improving student recruitment.
Looking for creative ways to produce SEO-friendly content at scale.
Who want a strategic view on leveraging lecturers’ expertise.
A quick introduction to the concept of lecturer-led SEO, outlining the workshop objectives and why it matters for universities.
Exploring how lecturers can enhance course visibility through SEO, with examples of successful approaches and key challenges like CMS access and academic reluctance.
An interactive session where attendees discuss institutional challenges, share experiences, and brainstorm practical solutions for implementing lecturer-led SEO.
How marketing and academic teams can work together effectively, with simple, actionable steps to integrate SEO without adding significant workload for lecturers.
A summary of key takeaways, followed by an open Q&A session where attendees can clarify doubts and explore next steps for their institutions.