OK, once you have identified who you are, who your customers are and what they want, you can start defining the shape your demand generation will take.

How we do it
  • Define your goals Don’t start thinking about how to generate demand until you have identified what your goals are and how you'll measure your success. With this enshrined at the beginning, you'll know what to deliver and how.
  • Create a channel plan Before you start creating the content, images, messages or campaigns that will generate demand, define the necessary distribution channels and create a plan for each. This should be pretty simple given that we now know who we need to talk to, the stages of their journey and what we want out of each stage.