How we do it
- Earned media You are trying to leverage the credibility, reach and authority of someone else to draw attention to your own messages and lend them weight.
- Owned media This is content that you control, typically distributed over the social channels. Owned media content is used to draw buyers into the sales funnel and start conversations.
- Paid media Traditionally covering the likes of TV and press advertising but also includes a growing collection of online channels, it's another integrated tactic used to generate demand.