How we do it
- Personas A persona should create a reliable and realistic representation of a key customer. With all personas defined, it will help to focus decisions by adding a layer of real-world consideration to the conversation.
- Identify customer journeys Personas alone are not enough. We also need to map their journey through to your product so it's as fast and simple and possible.
- Identify skills and knowledge Implementing any marketing strategy today requires a wide range of skills and knowledge, all working in tandem. At this stage it doesn’t matter who does what as long as we know what the key skills available are.