Before you begin your demand generation journey, it's essential that all involved understand and agree upon the whos, whats, whys and wherefores and move forward together.

How we do it
  • Personas A persona should create a reliable and realistic representation of a key customer. With all personas defined, it will help to focus decisions by adding a layer of real-world consideration to the conversation.
  • Identify customer journeys Personas alone are not enough. We also need to map their journey through to your product so it's as fast and simple and possible.
  • Identify skills and knowledge Implementing any marketing strategy today requires a wide range of skills and knowledge, all working in tandem. At this stage it doesn’t matter who does what as long as we know what the key skills available are.