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1. Identify
Before you begin your demand generation journey, it's essential that all involved understand and agree upon the whos, whats, whys and wherefores and move forward together.
How we do it
- Personas A persona should create a reliable and realistic representation of a key customer. With all personas defined, it will help to focus decisions by adding a layer of real-world consideration to the conversation.
- Identify customer journeys Personas alone are not enough. We also need to map their journey through to your product so it's as fast and simple and possible.
- Identify skills and knowledge Implementing any marketing strategy today requires a wide range of skills and knowledge, all working in tandem. At this stage it doesn’t matter who does what as long as we know what the key skills available are.
