Main social networks MO: to sign up everyone in the world. This makes them generic at best with no specific relevance within your marketplace, when what you really need are communities talking about the same things as you. The answer is simple... create your own.
- One that you own Your community; your data. You get the insights - not Google, Facebook or your competitors. And you don’t have to pay for advertising.
- One you can integrate You have systems, sales tools, CRM, websites and email marketing. Slim chance of hooking a LinkedIn group or Google profile into all this - but with your own community you can.
- It's already happening - connect the dots You control the features, the content and the structure, which means it’s dedicated to your purpose. Doesn’t it make sense to unite all of your customers in one targeted place with one common goal?