What are Twitter (X) Threads?
Twitter Threads, or simply Threads if you are a Twitter user, are a series of connected tweets from the same user that tell a longer story or convey a more complex message than what can fit in a single tweet. Given Twitter’s character limit per tweet (currently 280 characters), threads are a useful way to share extended thoughts, detailed information, or narratives without the constraint of this limit.
Here’s how Twitter Threads work:
Creating a Thread
To create a thread, you start by composing a tweet as usual. After typing out your first tweet, you click on the plus (+) button (shown as an icon with a “plus” or “add” symbol) to add another tweet. You can repeat this process to add as many tweets as needed to complete your thread. [Jump to] How to Create a Twitter Thread
Reading a Thread
When reading a thread, you typically see the first tweet in your timeline, and Twitter shows a “Show this thread” option that lets you expand the entire series of tweets. This makes it easier for readers to follow the entire sequence without having to manually search for each subsequent tweet. [Jump to] More ways to spot a thread
Engagement and Interaction
Each tweet in a thread can be individually liked, retweeted, and replied to. This means that while the thread as a whole tells a complete story, individual tweets can also gain traction and visibility on their own. Readers might comment on specific points or share parts of the thread that resonate with them.
Building Anticipation
For ongoing stories or series, threads can build anticipation and keep followers coming back for updates. This is useful for serialised content or ongoing projects.
Increase Visibility
Threads sometimes perform better in Twitter’s algorithm, as they encourage prolonged engagement and interactions, potentially increasing visibility. Well-crafted threads often go viral, reaching a wider audience. This can be particularly effective for raising awareness, promoting expertise, or sharing important messages.
How to Spot a Twitter Thread
Identifying a Twitter thread is relatively straightforward. Here are some signs that a tweet is part of a thread:
1. “Show this thread” Button
When you see a tweet in your timeline and it is part of a thread, Twitter often shows a “Show this thread” button underneath the tweet. Clicking this button expands the entire thread, allowing you to read all the connected tweets in sequence.
2. Sequential Tweets by the Same User
If you click on a tweet and see a series of tweets by the same user directly below it, each one usually replying to the previous one, this indicates a thread. The tweets are connected in a chain, creating a continuous flow of information.
3. Numbering or Continuation Markers
Many users number their tweets when creating threads (e.g., 1/5, 2/5, etc.) or use markers like “cont.” (continued) or “TBC” (to be continued). This numbering helps readers follow along and know that more tweets are part of the thread.
4. Consistent Content Theme
Tweets in a thread typically revolve around a single topic or narrative. If you notice multiple tweets from the same user discussing the same subject in detail, it’s likely a thread.
5. Replies to Own Tweets
Users often reply to their own tweets to create threads. When you see a tweet that begins with “Replying to” and it’s the same user as the original tweet, it’s a good indication that the user is building a thread.
6. Visual Indicators in the Timeline
In your timeline, threads may show up with a small vertical line connecting them, visually indicating that the tweets are part of the same thread. This line helps distinguish the connected tweets from standalone ones.
Use cases for Twitter Threads
Twitter threads offer a versatile and powerful tool for various types of content, enabling users to share more comprehensive and engaging stories, tutorials, analyses, and personal narratives. They enhance the communication capabilities of the platform, making it possible to convey detailed and nuanced information effectively.
Let’s delve deeper into each use case for Twitter threads and explore how they bring value to different types of content and users:
Storytelling
- Breaking News: Journalists use threads to provide live updates during events such as political elections, sports matches, or emergency situations. Each tweet in the thread can cover a different aspect or update, giving followers a real-time, detailed account.
- In-depth Stories: Writers often share detailed narratives that require more space than a single tweet allows. For example, a journalist might recount an investigative story, detailing each phase of the investigation across multiple tweets.
- Creative Writing: Authors and poets share short stories, poems, or chapters of a book in threads. This format keeps readers engaged as they eagerly await the next part of the story.
@Bellingcat: Bellingcat is known for its investigative threads on international events. One example is their detailed investigation into the downing of Malaysia Airlines Flight MH17. Each tweet provides insights into their findings, supported by images, maps, and links to further resources.
Tutorials and How-tos
- Step-by-Step Guides: Educators can break down complex topics or processes into smaller, more digestible pieces. For instance, a programming tutorial might explain a particular coding technique step-by-step, with each tweet covering a single step.
- Educational Threads: Experts in various fields, such as science, history, or health, use threads to explain concepts in a way that’s accessible to a wider audience. Each tweet can contain a concise explanation, a fact, or a piece of data, making learning engaging and manageable.
- Visual Aids: Threads can include images, infographics, and videos to complement the text, enhancing the learning experience. This is particularly useful for demonstrating techniques, showing before-and-after comparisons, or visualising data.
@housecor: Corey House frequently shares threads on software development practices, such as a step-by-step guide on setting up a React project or explaining best practices in JavaScript. Each tweet serves as a mini-tutorial within the broader context.
Commentary and Analysis
Political analysts, economists, and commentators use threads to provide detailed analysis on current events, policy changes, or research findings. This allows them to present a nuanced perspective that wouldn’t fit in a single tweet.
@owillis: Oliver Willis, a political commentator, often uses threads to analyse political events, policies, and trends. For example, he might create a thread analysing the implications of a new piece of legislation, discussing its potential impact on different sectors and communities.
- Live Commentary: During events such as debates, sports matches, or significant public announcements, commentators use threads to offer real-time analysis and insights. Each tweet can address different elements or developments as they happen.
@BuzzFeedNews: During significant news events, BuzzFeed News often creates threads to provide live updates. For example, during elections or major trials, they tweet real-time updates, photos, and videos from the scene.
- Data Presentation: Threads allow for the inclusion of charts, graphs, and other data visualisations to support arguments and provide evidence. This is especially useful for explaining trends, showcasing research results, or illustrating complex points.
Personal Narratives
- Life Stories: People share detailed personal experiences, journeys, or milestones. For example, someone might use a thread to chronicle their experience of running a marathon, dealing with a health issue, or travelling to a new country.
- Awareness and Advocacy: Individuals share their stories to raise awareness about social issues, mental health, or charitable causes. Personal narratives can be powerful in garnering empathy and support from the community.
- Daily Experiences: Some users share amusing or insightful daily experiences, turning mundane events into engaging stories. This can help build a personal brand or simply entertain followers.
Membership Marketing Ideas Using Twitter (X) Threads
Example 1: Annual Conference Announcement
- Tweet 1: “We’re excited to announce our Annual Conference 2024! This year’s theme is ‘Innovation in Membership Organisations’. 🧵 #AnnualConference2024”
- Tweet 2: “Day 1 will feature keynote speaker Jane Doe, who will talk about the future of digital engagement. Don’t miss it! 📅 #AnnualConference2024”
- Tweet 3: “Day 2 is packed with workshops on community building, digital transformation, and more. Check out the full schedule here: [link] #AnnualConference2024”
- Tweet 4: “Register now and join us for an opportunity to network, learn, and grow together. Early bird discounts end soon! [link] #AnnualConference2024”
Example 2: Highlighting Member Achievements
- Tweet 1: “Today, we’re celebrating one of our standout members, @JohnSmith, who has achieved remarkable success with his startup. 🧵 #MemberSuccess”
- Tweet 2: “John joined our organisation in 2018 and has since utilised our resources to grow his business from an idea to a thriving company. #MemberSuccess”
- Tweet 3: “He leveraged our mentorship program to connect with industry leaders who provided invaluable advice and support. #MemberSuccess”
- Tweet 4: “John’s story is a testament to the power of community and the benefits of being part of our organisation. Congratulations, John! #MemberSuccess”
Example 5: Raising Awareness on Key Issues
- Tweet 1: “This month, we’re focusing on raising awareness about digital inclusion. Everyone deserves access to digital resources. 🧵 #DigitalInclusion”
- Tweet 2: “Digital inclusion is crucial for equitable access to education, healthcare, and employment opportunities. #DigitalInclusion”
- Tweet 3: “We’re partnering with @DigitalEquityOrg to provide free digital literacy workshops to underserved communities. #DigitalInclusion”
- Tweet 4: “Join us in advocating for policies that promote digital inclusion. Sign our petition and make a difference: [link] #DigitalInclusion”
- Tweet 5: “Share your stories of how digital inclusion has impacted your life. Use the hashtag #DigitalInclusion and tag us! #DigitalInclusion”
Example 6: Highlighting Membership Benefits
- Tweet 1: “Did you know about all the benefits of being a member of our organisation? Let’s break them down! 🧵 #MembershipBenefits”
- Tweet 2: “Benefit 1: Access to exclusive events and webinars with industry leaders. Network and learn from the best. #MembershipBenefits”
- Tweet 3: “Benefit 2: Discounts on products and services from our partner companies. Save money while accessing top-notch resources. #MembershipBenefits”
- Tweet 4: “Benefit 3: Free access to our comprehensive resource library, including e-books, research papers, and more. #MembershipBenefits”
- Tweet 5: “Benefit 4: Join a supportive community of professionals who share your interests and goals. #MembershipBenefits”
- Tweet 6: “Ready to join and enjoy these benefits? Sign up today and start making the most of your membership. [link] #MembershipBenefits”
How to Create a Twitter (X) Thread
- Compose the First Tweet: Start by writing your initial tweet as you normally would. This tweet will serve as the introduction to your thread.
- Add More Tweets: After posting the first tweet, click on the “Add another tweet” button, which looks like a plus (+) sign. This allows you to add more tweets to the thread.
- Link Tweets: Each additional tweet you compose will automatically link to the previous one, creating a connected series of tweets.
- Post the Thread: Once you have added all the tweets you want in your thread, click the “Tweet all” button to post the entire thread at once. Alternatively, you can add tweets to the thread over time.
Over to you…
So, let’s finish with some best practice tips to keep in mind:
1. Plan Your Content
- Outline Your Thread: Before you start tweeting, outline the key points you want to cover. This ensures your thread has a clear structure and logical flow.
- Know Your Goal: Understand the purpose of your thread—whether it’s to inform, engage, entertain, or promote.
2. Start Strong
- Compelling First Tweet: The first tweet should grab attention and entice readers to follow the thread. Use a strong hook, a question, or an intriguing statement.
- Use a Thread Emoji: Using an emoji like 🧵 or an indicator such as “1/?” can signal to your followers that there’s more to come.
3. Keep It Concise and Focused
- Stick to the Point: Each tweet should add value and stay on topic. Avoid unnecessary tangents that could dilute your message.
- One Idea per Tweet: Break down your content into bite-sized pieces, with each tweet focusing on a single idea or point.
4. Enhance Readability
- Use Visuals: Include images, GIFs, infographics, or videos to make your thread more engaging and to illustrate your points.
- Formatting: Use line breaks, bullet points, and emojis to make your tweets easier to read and more visually appealing.
5. Maintain Consistency
- Tone and Style: Keep a consistent tone and style throughout the thread. This helps in maintaining reader interest and coherence.
- Numbering: Number your tweets (e.g., 1/5, 2/5) to help readers follow along and understand the sequence.
6. Engage with Your Audience
- Encourage Interaction: Ask questions, prompt discussions, and invite feedback. This encourages engagement and makes your thread more interactive.
- Respond to Replies: Engage with those who comment on your thread to build relationships and encourage further interaction.
7. Add Value
- Provide Insights: Share unique insights, data, or experiences that offer value to your readers.
- Link to Resources: Include links to additional resources, articles, or your website for readers who want to dive deeper.
8. Use Hashtags Wisely
- Relevant Hashtags: Use relevant hashtags to increase the visibility of your thread. However, don’t overdo it; 1-3 hashtags per tweet are usually enough.
- Branded Hashtags: Consider using a branded hashtag if your thread is part of a larger campaign or series.
9. Promote Your Thread
- Pin the First Tweet: Pin the first tweet of your thread to your profile to give it more visibility.
- Cross-Promotion: Share the thread on other social media platforms or include it in newsletters to reach a broader audience.
10. Analyse and Iterate
- Monitor Engagement: Track likes, retweets, and replies to see which parts of your thread resonate most with your audience.
- Learn and Improve: Use insights from your analytics to improve future threads. Experiment with different formats and styles to see what works best.
