Welcoming new followers and friends to your social media channels is a great way to show you’re active and care about your social network. You can boost your relationship with prospective members, as well as making them feel important and valued. Most importantly it will encourage them to keep sharing.

Welcome new followers and boost your engagement

Every relationship starts with a “Hello”, and someone has to make the first move, so let’s get started. A welcome post is a great way to welcome new followers to your social media networks. Everyone loves a mention and it’s a great way to get a conversation started that could lead to a long relationship. It’s also a good way to discover who are real people and who are bots 😉

What to say? “Thanks for the follow”  – easy right?

How to Say thanks to new followers

You will need some method of recognising new followers, but fortunately most social platforms have a notification for this. As soon as you identify a new follower create a post to thank / welcome them in. Don’t forget to @ mention them so it appears in their timeline and to their network as well.

You could go further and try to get a conversation going which will help build your reach for example:

@mention, thanks for following us. Is there anything I can help with today?

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Have you tried this quick win?

Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.

Including a call to action is generally a good idea, whatever the channel or objective. Whether it’s in your Twitter bio, in a social media post or in an email – A call to action acts as a signpost telling users what they need to do next without which your users may struggle to see the route to subscribing, joining or taking the next action.

Twitter can be a useful tool and not just for scroll exercises  

Despite the many premonitions of the ‘death of twitter’ it is still a surprisingly popular social media platform. Also unlike other platforms it seems to attract many business leaders and decision makers who use it on a regular basis, either by using a personal or company account. Your company twitter profile is also a touchpoint where potential companies will be looking, which makes it the perfect place to put a Call To Action  (CTA), a link which clicks through to an offer on your website.   

How to End your Twitter Bio with a Call To Action

Just in case it’s been a while since you have used Twitter. Let’s have a quick recap. 

Use images as a step by step:

·         Login to your account

·         Access the profile area to customise your Bio

·         Add a link with a CTA that leads to a meaningful place on your website

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Have you tried this quick win?

Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.