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Social media is filled with posts that have no engagement at all. In most cases, your post will be seen by your followers who don’t want to be the first to engage. That first like or empty comment section can be very daunting to jump into. But your team works hard to create social content and it’s a shame to leave them unloved because no-ones willing to take the first step. 

Social media amplifies engagement

It’s difficult to get social engagement sometimes. It’s hard enough to get your followers to engage with your social posts, but this is compounded because people rarely want to be the first to comment on an empty post and an empty social channel can look like you have no social following at all. So what can you do? Obviously only posting content people are desperate to engage with would be the best solution, but it’s difficult to do that all the time, and sometimes you may need someone to get the ball rolling. In this instance we recommend asking your team to get involved with you on social media, and make those first Likes and comments to give others the confidence to join in. 

How to get your team to be the first to comment on social posts 

Appeal to your teams to be involved

If you want your team to engage with your social content it’s important they don’t feel coerced into it. Let them know the reason you’re asking, and that you would appreciate their involvement and ask for their support. It may be only one or two members of your team, but if their involvement can score you some extra engagement with your following, it’s worth doing.

Offer guidance on engagement you prefer

When appealing to your team for engagement, it is good to be specific about the type of engagement you want. Do you just want likes? Are you happy for comments and engagement that show off your staff’s personalities? Or do you want very sanitised and simple engagement that won’t stifle future engagement. Be upfront about what you want, and be sure it follows your strategy.

Send out previews or notifications of posts to staff

You can maximise your team engagement with your social posts by keeping them up to date with your social media campaigns in advance. This will give them a chance to consider their engagement a little more and plan accordingly. 

Make them feel included in your social output

The best way to get your team engaging with your social content is to make them feel included. You can do this in a number of ways. Talk to your team to get them involved with content creation, if possible use their ideas for content. Post content focused around your team, including celebrating their successes inside and outside of work. We’ll end here as we’re moving into a wider social strategy.  

Professional tip

Pro tip to: Get your team to be the first to comment on social posts 

Start the engagement within your team, mention your current members and your prospects to draw them into the conversation. No-one wants to start a conversation but answering questions, giving opinions and commenting on others’ comments is what social media is best at. 


Have you tried this quick win?

Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.

A Twitter list is a way to customise the Tweets you see in your Twitter timeline. Using a Twitter list you can see a stream of Tweets that are only from the accounts on the list and are a favourite tool for businesses to connect and share content on Twitter which is typically a fast moving social network.

Marketing impact
Role: Marketers
Marketing impact: low
Difficulty: low

Twitter lists the underappreciated marketing tool

Every now and then, it’s a good idea to check which twitter lists you appear on to make sure there are none that cause you concern – And, to see if there are any opportunities that could arise from them.

Check which Twitter lists you appear on because you will find organisations like yours sharing answers and solving problems you have been struggling with alone. You’ll get up to date news and information relevant to your industry and the ability to leverage the list if needed to achieve your own goals.

How to check which Twitter lists you appear on

Every now and then, it’s a good idea to check which twitter lists you appear on to make sure there are none that cause you concern – And, to see if there are any opportunities that could arise from them

To find what lists you’re a member of, head to your Twitter profile and click Lists, then click Member of. Take a look just to make sure there’s nothing that causes concern, since this information is public.

The only way to remove yourself from a list is to block the list’s creator. Before taking this step, you could try contacting the list creator and asking them to remove you, but there is no other way to simply remove yourself from a list. If you wish, you can unblock the Twitter user again right away, but they will no longer be following you.

You can view which Lists you are a member of through your Lists tab.

Step 1 – Click the Lists tab from the Navigation menu.

Step 2 – Click the More icon next to the new List icon.

Step 3 – Click on Lists you’re on.

https://help.twitter.com/en/using-twitter/twitter-lists

Professional tip

Pro tip to check which Twitter lists you appear on

Can’t find a relevant list? Why not create one and get some clout for your industry thought leadership. 


Have you tried this quick win?

Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.

Welcoming new followers and friends to your social media channels is a great way to show you’re active and care about your social network. You can boost your relationship with prospective members, as well as making them feel important and valued. Most importantly it will encourage them to keep sharing.

Welcome new followers and boost your engagement

Every relationship starts with a “Hello”, and someone has to make the first move, so let’s get started. A welcome post is a great way to welcome new followers to your social media networks. Everyone loves a mention and it’s a great way to get a conversation started that could lead to a long relationship. It’s also a good way to discover who are real people and who are bots 😉

What to say? “Thanks for the follow”  – easy right?

How to Say thanks to new followers

You will need some method of recognising new followers, but fortunately most social platforms have a notification for this. As soon as you identify a new follower create a post to thank / welcome them in. Don’t forget to @ mention them so it appears in their timeline and to their network as well.

You could go further and try to get a conversation going which will help build your reach for example:

@mention, thanks for following us. Is there anything I can help with today?

Professional tip

Pro tip to saying thanks to new followers

Consider using a “thank you / Welcome” image, its proven that social posts with images get more attention, so its worth your while creating a “welcoming” image that looks friendly and introduces your brand.  


Have you tried this quick win?

Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.

Including a call to action is generally a good idea, whatever the channel or objective. Whether it’s in your Twitter bio, in a social media post or in an email – A call to action acts as a signpost telling users what they need to do next without which your users may struggle to see the route to subscribing, joining or taking the next action.

Twitter can be a useful tool and not just for scroll exercises  

Despite the many premonitions of the ‘death of twitter’ it is still a surprisingly popular social media platform. Also unlike other platforms it seems to attract many business leaders and decision makers who use it on a regular basis, either by using a personal or company account. Your company twitter profile is also a touchpoint where potential companies will be looking, which makes it the perfect place to put a Call To Action  (CTA), a link which clicks through to an offer on your website.   

How to End your Twitter Bio with a Call To Action

Just in case it’s been a while since you have used Twitter. Let’s have a quick recap. 

Use images as a step by step:

·         Login to your account

·         Access the profile area to customise your Bio

·         Add a link with a CTA that leads to a meaningful place on your website

Professional tip

Pro tip to end your Twitter Bio with a Call To Action

If someone’s browsing your twitter profile, they are clearly someone who’s interested in your company and content. However they may not be ready to become your customer just yet. So we recommend choosing a CTA that could appeal to potential customers who may not be ready to sign up.

If you really want to keep your profile fresh you can change the CTA to match your seasonal campaigns. Some people might recommend a Linktree here, however it might not be the best idea to add a layer of intermediation as it may put off potential leads and cost you a conversion.


Have you tried this quick win?

Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.

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