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Growth Hub

Museum & Gallery Marketing

Research, benchmarks, guides and inspiration to help museums and galleries attract and engage visitors and impact the communities they serve.

MARKET RESEARCH

Museums & Galleries (UK) Website Performance Report.

Find out how your website stacks up against other Museums & Galleries and get insights into how you can improve your website’s overall health.

Download the research

Museum & Gallery Marketing Channels

What channel are you working on today?

Channel Guide

Search Marketing

Enhancing website visibility in search engines, optimising content and technical aspects to attract unpaid, targeted traffic, and improving ranking.

Get started

Channel Guide

Email Marketing

Build an email subscriber list and send regular newsletters featuring promotions, new products, services, and member news.

Get started

Channel Guide

Social Media Marketing

Using social media content and interactions to engage and connect with your audience, build brand identity and foster community relationships.

Get started

Channel Guide

Content Marketing

Create and distribute relevant, consistent and valuable marketing content that attracts, engages and retains members.

Get started

Solutions for Museums & Galleries

Popular solutions to engage audiences and support growth.

SolutionS

Membership Portal

Offer exclusive access, event reservations, discounts, and educational resources to engaged visitors and enthusiasts.

Get started

SOLUTIONs

Online Community

Foster discussions, knowledge-sharing, and engagement among art visitors, enthusiasts, staff, and artists.

Get started

SOLUTIONS

CRM System

Manage visitor data, memberships, donor relations, and engagement, enhancing interaction and stewardship.

Get started

SOLUTIONs

Event Management

Streamline planning, registration, ticketing, and execution of exhibitions, workshops, and cultural events.

Get started

Website Grader

Grade your website performance.

Looking to increase website traffic, boost conversion rates, and attract high-quality leads? Discover the gaps in your current website performance by instantly scoring it.

Grade your site

performance launchpad

A one-off, fixed-price performance boost.

Website performance is a measure of how quickly pages display. It’s the first thing visitors experience. Poor performance reverberates through the organisation with far-reaching consequences. 

Speed up my site

seo Launchpad

A one-off, fixed-price SEO boost.

The right toolkit, a little knowhow and anyone can boost SEO. Let’s make sure search engines find (and favour) your site – Four steps. A clear scope. Upfront price. No surprises.

Boost your SEO

SEO Audit

Free Museum & Gallery SEO Audit.

Finding it difficult to achieve desired results from your current SEO strategy? We’re here to assist you by providing actionable advice and key takeaways that can help you generate more organic traffic.

Audit my SEO

From the blog

  • Google My Business: Attracting More Visitors to Your Museum or Gallery

    Google My Business: Attracting More Visitors to Your Museum or Gallery

  • Why accessible websites in the museums and galleries sector get more clicks

    Why accessible websites in the museums and galleries sector get more clicks

  • 8 website mistakes that visitors hate

    8 website mistakes that visitors hate

  • Why museum and gallery websites have slow loading web pages

    Why museum and gallery websites have slow loading web pages

  • Why website performance (speed) matters to museum and gallery websites

    Why website performance (speed) matters to museum and gallery websites

More Marketing Inspiration

Useful tools, knowledge and inspiration to help Museums & Galleries grow through marketing.

  1. Association of Independent Museums (Success Guides)
  2. Arts Marketing Association (Blog)
  3. Culture Hive (Case studies and guides)
  4. MuseumNext (Blog)
  5. Grade your website performance.

Don’t forget to share this guide!

#Membership, #MuseumMarketing

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Lighthouse Blog

Growth strategies, tips and more delivered straight to your inbox.

Need a dose of inspiration? Looking to attract and retain more members? Sign up now for membership growth strategies, updates, webinars, videos, eBooks, quick wins, and more, straight to your inbox.

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Where to find us

School Gardens
Shrewsbury
Shropshire
SY1 2AJ

01743 644 003
sales@lighthouseuk.net

VAT: GB 763089117
Company No: 04148821

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