HubSpot Re-onboarding

Refresh, realign, and optimise your HubSpot setup

Already using HubSpot but feeling like you’re not getting the most out of it? Over time, business goals evolve, teams change, and new HubSpot features roll out—meaning your setup may no longer be as efficient as it could be.

Why Choose HubSpot Re-onboarding?

Our HubSpot Re-Onboarding service helps you realign your system, optimise processes, and ensure your team is fully equipped to maximise HubSpot’s potential.

Addressing Gaps in Previous Training

Re-Onboarding ensures your team receives comprehensive training, addressing any lack of depth or relevance experienced during the initial onboarding with another provider​​.

Optimised Use of HubSpot Features

A tailored approach helps you uncover underutilised tools, optimise workflows, and fully leverage the features included in your HubSpot subscription​​.

Upskilling and Team Development

Whether you have new team members or need to refresh existing ones, Re-Onboarding provides structured training to align everyone with best practices and the latest features​.

Improved Efficiency and ROI

By identifying and addressing inefficiencies, Re-Onboarding maximises your HubSpot investment, enabling streamlined processes and better results​​.

Access to New Features and Updates

HubSpot regularly evolves, adding new features and tools. Re-Onboarding keeps your team informed and ensures you’re taking full advantage of these updates​​.

Data-Driven Strategy Enhancements

Re-Onboarding includes analytics training and configuration, enabling better decision-making and improved use of HubSpot’s reporting and data visualisation tools​​.

Technical Support and Guidance

Dedicated sessions address technical challenges, configurations, and workflow adjustments, ensuring your system is running at peak performance​​.

Enhanced Member Engagement and Retention

For membership-focused organisations, Re-Onboarding can refine your strategies for personalisation, engagement, and retention through HubSpot’s advanced tools​​.

Is Hubspot Re-onboarding Right for You?

Switched providers

You onboarded with another provider, but their training lacked depth or relevance for you.

Have a growing team

You’ve already onboarded but need to upskill new team members or refresh existing ones.

Identified gaps

You’ve used HubSpot for a year but see features or strategies underutilised.

Refining strategies

You’re in a specialised sector like education, or membership and need HubSpot aligned with best practices.

Leveraging new features

You need to keep up with HubSpot’s latest updates and tools to maximise its potential.

Aligning growth with tech

You need a HubSpot system that supports growth, ensuring your tech and strategy stay aligned.

New to data-driven

You want to make better use of HubSpot’s analytics and CRM to drive strategy and insights.

Upskilling for AI

You’re ready to embrace AI in HubSpot, from predictive analytics to automation and content creation.

Our HubSpot Re-Onboarding Process

A clear plan. A cleaner system. A setup that actually works for you.
Whether your HubSpot portal was underused, overcomplicated, or never properly configured to begin with, our re-onboarding process puts things right. Over 8 weeks, we’ll audit what’s there, fix what’s broken, and rebuild what’s missing. The result? A streamlined, scalable system that aligns with your goals and empowers your team.

1. Introduction & Goal Setting

Establish alignment on business goals, HubSpot challenges, and project priorities.

  • Introductory call with key stakeholders
  • Review of current HubSpot usage across CRM, marketing, and automation
  • Define and document goals (e.g. sales, engagement, automation, data health)
  • Establish KPIs and desired outcomes for success tracking

2. Audit & Assessment

Identify current system performance, gaps, and opportunities.

  • Review CRM structure, contact properties, segmentation, and lifecycle stages
  • Audit of existing workflows, emails, campaigns, lists, and automations
  • Evaluate reporting and dashboards for strategic oversight
  • Check integration points (e.g. events, forms, website, etc)
  • Assess data quality and compliance (incl. GDPR)

3. Strategy & Roadmap Development

Set a clear course of action based on audit findings.

  • Develop tailored re-onboarding strategy aligned with goals
  • Prioritise improvements based on impact vs effort
  • Create implementation roadmap across CRM, automation, and reporting
  • Present roadmap to stakeholders for feedback

4. Reconfiguration & Optimisation

Make high-impact changes to improve system usability and effectiveness.

  • CRM restructure: refine fields, update lifecycle stages, set segmentation criteria
  • Optimise or rebuild key workflows (e.g. onboarding, renewal, re-engagement)
  • Update or build reporting dashboards for visibility on engagement and ROI

5. Data Cleaning & Migration

Improve data integrity and prep the system for better segmentation and automation.

  • De-dupe and clean key contact records
  • Archive or delete outdated/inactive records (as per GDPR best practices)
  • Re-import cleaned data into revised CRM setup
  • Apply segmentation logic

6. Integration Updates

Ensure smooth operation of third-party tools and systems.

  • Review and test existing integrations
  • Fix or flag broken or misaligned integrations (e.g. with forms, directories, events)
  • Implement basic enhancements or suggest API-led future work

7. Customised Training

Equip the team to manage and maintain the updated system confidently.

  • Deliver up to 2x training sessions (e.g. CRM & admin / marketing & automation)
  • Provide role-based training materials
  • Record sessions and provide access to documentation (guides, FAQs, videos)

8. Testing & Validation

Ensure updates work correctly and are ready for launch.

  • Functional testing of workflows, segmentation logic, dashboards, and integrations
  • Scenario validation (e.g. test new onboarding flow, campaign triggers)
  • Resolve minor issues pre-launch

9. Launch & Monitoring

Go live confidently and ensure early performance monitoring.

  • Support go-live activities with QA and issue resolution
  • Monitor engagement metrics and workflow performance for 2-4 weeks
  • Log next-phase improvement ideas

Why Lighthouse for HubSpot Re-onboarding?

At Lighthouse, we specialise in membership organisations. Our unique expertise combines:

Sector-Specific Expertise

Re-Onboarding is customised to align with the unique needs of your sector, such as membership organisations or educational institutions. This ensures your HubSpot setup is relevant and impactful​​.

Hands-On Guidance

Beyond just doing the work, we empower your team with the skills and knowledge to manage and optimise HubSpot long-term.

Account Optimisation Expertise

We audit your HubSpot portal to clean up inefficiencies and ensure you’re leveraging every feature included in your subscription.

Customised Support for Long-Term Success

Re-Onboarding empowers your team with the skills and confidence needed to manage and optimise HubSpot independently, ensuring sustainable growth​​.

We focus on helping membership organisations achieve continuous improvement, combining technical precision with a deep understanding of your operational needs.

Our Re-onboarding packages

Re-onboarding
Refresh, realign, and optimise your HubSpot setup

Our Re-onboarding service adapts onboarding to fix gaps and optimise HubSpot for you.

From £3960 (+VAT)
HubSpot Support
Ongoing expertise to keep your HubSpot running smoothly
From £297 PCM (+VAT)
Contact

Let’s talk goals.

Whether it's your website, HubSpot setup, or demand generation strategy, we’ll work with you to build a plan that fits your organisation.

Here’s what to expect:

Pick a time that suits you and tell us a bit about what you’re looking for.

We’ll have an open conversation about your goals, challenges, and where we can add value.

If we’re a good fit, we’ll follow up with a bespoke proposal based on your needs.

Once you’re ready, we’ll get to work — and keep improving as we go.

We’re all ears

Give us a few details and we'll get stright back to you.

Frequently Asked Questions

Common questions about our HubSpot Re-onboarding services.

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Mike Scott
17/06/2025
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