Mike Scott
14/05/2025
The Short Course Accelerator gives universities, training providers, and educators a ready-to-use system to attract, convert, and retain learners — without the guesswork.
Channel-specific marketing playbooks for LinkedIn, Instagram, Facebook, and Twitter(X), each aligned to your Value Ladder. No more reinventing the wheel.
Ready-to-use Canva templates, post examples, and resource structures for each stage: Awareness, Engagement, Conversion, Commitment, Loyalty, Advocacy.
A simple, actionable plan for creating promotional rhythms that match learner mindsets — whether you're running a one-off course or building an evergreen offer.
Outreach strategies (DMs, connection requests, collabs, retargeting) designed to boost visibility, build trust, and drive sign-ups.
We’ll configure your HubSpot setup to support the entire learner journey — from lead capture to nurture sequences, reporting, and re-engagement. If you're new to HubSpot, we'll guide you through onboarding and ensure your system is ready to deliver from day one.
Clear KPIs for each Value Ladder stage, plus guidance on how to test, learn, and optimise every campaign for continuous improvement.
Universities and training providers often find themselves stuck between ambitious course targets and limited marketing time or resources. The Short Course Accelerator bridges that gap. It combines Lighthouse’s sector expertise with proven, repeatable systems to help you grow short course enrolments quickly, sustainably, and without burning out your team.
Every framework, template and campaign kit is built specifically around the structure and behaviour of short course learners — not general students, product buyers, or newsletter subscribers.
You’ll get more than just ideas — you’ll get the complete infrastructure to make them work. From learner journey mapping to campaign assets and workflows, it’s all connected and ready to roll.
Our signature Value Ladder approach helps you move learners step-by-step — from discovery to enrolment, to loyalty and advocacy — using content that matches their mindset and motivation at each stage.
We configure your HubSpot setup to support the full lifecycle of your learners — with automations, nurturing, segmentation, reporting, and re-engagement campaigns tailored for short courses.
Whether you’re running one course or twenty, the Accelerator is built to scale with you. Use the same campaign rhythm and assets across departments, faculties, or formats — and stay consistent while you grow.
We don’t do set-it-and-forget-it. The Accelerator includes tools and guidance for testing, learning, and optimising over time — so your marketing keeps getting smarter and more effective.
Lighthouse helps purpose-driven organisations grow through better marketing systems. We know education. We understand your constraints. And we’re here to help you move fast — and get it right.
Our frameworks are designed specifically for short course marketing, not generic product sales. We understand the learner mindset — and how to move them from interest to enrolment.
Every campaign, template, and post is mapped to the learner’s journey. We help you nurture long-term relationships, not just one-off sign-ups.
No abstract theories here. We provide concrete templates, campaign kits, and examples you can deploy immediately.
We embed testing, learning, and optimisation into everything we deliver, so your marketing gets smarter (and more effective) over time.
We work closely with your team to tailor the system to your goals, audiences, and resources — ensuring you’re set up for success, not struggle.
Our approach evolves with platforms and trends, giving you a foundation that’s adaptable, resilient, and built for long-term growth.
We don’t just use HubSpot — we optimise it. From CRM setup and automation to smart segmentation and reporting, we help you build a learner-first system that runs itself (while keeping you in control).
We tailor everything to your institution’s goals, structure, and resources. Whether you're launching your first course or scaling across departments, the Accelerator fits your world.
From the big picture to the day-to-day, we combine long-term thinking with hands-on help. Need help with a launch, a campaign, or a tricky stakeholder? We’ve got your back.
Ready to Accelerate Your Short Course Success?
Ready to Accelerate Your Short Course Success?
Still wondering if the Short Course Accelerator is right for you? We’ve got you covered.
Most teams are ready to roll out their first campaigns within 2–4 weeks. We provide ready-to-use templates and frameworks, so you can move fast without sacrificing quality.
No. The Accelerator is designed for small teams — or even solo marketers — who need efficient, effective systems. You’ll get tools and templates that save time, not add to your workload.
Not at all. The Short Course Accelerator works equally well for launching new programmes and boosting enrolments for existing courses. We’ll show you how to adapt the approach based on your goals.
The Short Course Accelerator is built to work across all appropriate marketing channels — including organic social media, email marketing, landing pages, webinars, lead magnets, paid ads, and more. Our frameworks follow the learner journey, not just a single platform, so you can apply the strategy wherever your audience is most active.