Why Should Education Providers Choose HubSpot?

HubSpot's AI-powered CRM platform is easy to use, delivers value quickly, and provides your teams with a unified view of students, alumni, and stakeholders at every stage of their journey.

Growth in Higher Education is Hard. Your Systems Shouldn't Make It Harder!

Many higher education institutions rely on disparate tools for various stages of student engagement, alumni relations, and operational management. This leads to fragmented data, disconnected teams, and missed opportunities for growth. With such complexity, identifying what truly drives success becomes challenging, making it harder to support your institution’s mission effectively.

With HubSpot, it’s different.

Imagine Your Entire Education Ecosystem on a Unified Platform.

HubSpot’s platform, powered by Smart CRM, unifies your student, alumni, and stakeholder data, seamlessly connecting your teams for effortless collaboration and adoption. By streamlining your tech stack, it accelerates results across recruitment, engagement, and operational efficiency. Smart CRM integrates with all of HubSpot’s core products, enabling you to deliver personalised experiences at scale—whether you’re engaging prospective students, supporting current learners, or fostering alumni connections.

Expand with ease

With integration capabilities for 1,700+ apps, HubSpot equips higher education institutions with the tools to drive meaningful growth and long-term success.

Marketing Hub

Attract prospective students

- Automate outreach campaigns

Sales Hub

Build enrolment pipelines

Secure partnerships

Generate sponsor revenue

Service Hub

Scale student and alumni support

Drive retention and satisfaction

Content Hub

Create impactful content

Centralise content management

Operations Hub

Organise institutional data

Unlock actionable insights

Commerce Hub

Streamline fee collection

Automate billing processes

Smart CRM

Centralise student, alumni, and stakeholder data

Connect teams across departments

Breeze AI

Enhance team productivity

Drive sustainable growth

Unlock deeper insights for decision-making

HubSpot is Different! But How?

Effortless

Intuitive and streamlined

HubSpot's platform is user-friendly and designed for simplicity. Easy adoption across departments ensures faster implementation and better value for your institution.

Fast

Immediate results

HubSpot delivers tangible impact in weeks, not months or years. Streamline processes and see measurable improvements quickly.

Unified

A single source of truth

HubSpot centralises all your data, tools, and teams on one integrated platform, providing a complete view of your students, alumni, and stakeholders.

So, How can HubSpot Help Transform Higher Education?

Attract More Prospective Students

HubSpot’s powerful marketing tools are designed to help higher education institutions reach their ideal audience and showcase what makes their campus unique.

  • Content Marketing: Share engaging blog posts, videos, and guides that highlight academic programmes, campus life, and student success stories.
  • SEO and Paid Ads: Optimise your website for search engines and run targeted campaigns to connect with students searching for your programmes.
  • Social Media Integration: Schedule and manage posts across platforms, tracking engagement metrics in one place.

Streamline the Admissions Process

HubSpot simplifies the admissions journey, helping you remove friction and guide students from inquiry to enrolment seamlessly.

  • Automated Workflows: Send timely follow-ups, reminders, and application updates to prospective students automatically.
  • Event Management: Promote and manage open days, virtual tours, and webinars with ease.
  • Data-Driven Insights: Use analytics to identify bottlenecks in the admissions funnel and improve conversion rates.

Engage and Delight Your Students

Once students enrol, HubSpot’s tools help you create exceptional experiences that support retention and success.

  • Personalised Support: Use ticketing systems and live chat to address student queries efficiently.
  • Proactive Communication: Send newsletters, updates, and resources tailored to students’ interests and needs.
  • Feedback Loops: Gather insights through surveys to continuously refine your services.

Strengthen Alumni Relationships

HubSpot ensures your alumni remain engaged and connected with your institution long after graduation, fostering lifelong advocacy.

  • Alumni Newsletters: Keep alumni informed about campus developments and opportunities to give back.
  • Event Promotion: Plan reunions, networking events, and fundraising campaigns with integrated tools.
  • Referral Programmes: Turn alumni into advocates who refer future students and promote your brand.

Analytics and Insights for Smarter Decisions

Make data-driven decisions with HubSpot’s robust reporting and analytics features.

  • Custom Dashboards: Monitor KPIs such as enrolment rates, student engagement, and alumni contributions.
  • Campaign Performance: Measure the ROI of your marketing and admissions efforts.
  • Continuous Improvement: Use real-time data to refine strategies and stay ahead in the competitive HE landscape.

Designed for Scalability and Adaptability

HubSpot grows with your institution. Whether you’re managing thousands of students or expanding into new programmes, the platform adapts to your needs.

  • Modular Solutions: Start with what you need and scale up as your requirements grow.
  • Seamless Integrations: Connect HubSpot with your existing tools, such as learning management systems or financial aid platforms.
  • Continuous Support: Access HubSpot’s extensive library of resources and dedicated support to help you succeed.

HubSpot Products. An Education Sector Overview!

Empowering Growth in Educational Establishments

HubSpot’s Smart CRM seamlessly integrates all of our Hubs into a unified, AI-powered system of record. It centralises, enriches, and de-duplicates student, alumni, and stakeholder data, bridging traditionally disconnected systems to provide a comprehensive view. Discover how HubSpot’s Smart CRM can help your institution grow better.

AI-Powered Marketing for Higher Education

HubSpot’s Marketing Hub empowers institutions with AI-driven tools to generate leads and automate campaigns. Attract, engage, and convert prospective students, alumni, and stakeholders efficiently, driving revenue and impact faster—all while saving time and resources.

Discover how Marketing Hub can transform your institution’s marketing efforts.

AI-Powered Content Marketing for Higher Education

HubSpot’s Content Hub is your all-in-one platform for creating and managing impactful content. With AI-powered tools, you can effortlessly craft personalised content experiences that engage students, alumni, and stakeholders at every stage of their journey, fostering stronger connections and deeper engagement.

Explore how Content Hub can elevate your institution’s content strategy.

Simplified Sales Software for Higher Education

HubSpot’s Sales Hub provides intuitive, powerful tools designed to support your institution’s recruitment, partnership, and funding efforts. Easy to adopt and built to enhance productivity, Sales Hub helps you connect with prospects smarter, accelerate growth, and scale with actionable insights—all without added complexity.

Discover how Sales Hub can streamline your institution’s sales and engagement processes.

Elevating Support and Retention in Higher Education

HubSpot’s Service Hub equips your institution with the tools to deliver exceptional support and foster lasting relationships with students, alumni, and stakeholders. Strengthen your front office’s efficiency while creating memorable experiences that drive satisfaction and retention.

Explore how Service Hub can help your institution delight and retain its community.

Seamless Integration and Automation for Education

HubSpot’s Operations Hub connects your apps, unifies your data, and automates processes to streamline your institution’s operations. Sync, clean, and curate student, alumni, and stakeholder data for a friction-free experience, ensuring efficiency and scalability across your organisation.

Discover how Operations Hub can transform your institution’s workflows.

Simplified Transactions for Higher Education

HubSpot’s Commerce Hub offers an intuitive suite of tools built to streamline your institution’s opportunity-to-revenue processes. Simplify payment collection, accelerate cash flow, and optimise resource management, allowing your organisation to focus on growth and delivering value.

Discover how Commerce Hub can help your institution save time and increase revenue.

HubSpot is easy to use, provides value fast, and unifies your data and your teams.

Find out how HubSpot can help your business grow better.