Email Design: Considerations & Best Practice [+Common Mistakes]
Email remains a powerful tool for engaging with your members. However, the success of your email campaigns hinges on effective design. From ensuring mobile-friendly layouts to maintaining consistent branding and crafting compelling CTAs, every element plays a crucial role. In this post, we’ll explore essential considerations and best practices for email design, as well as […]
The Inbound Marketing Tools You Actually Need to Grow
So, you get the inbound methodology — attract, engage, delight. You’ve seen it in action. But when it comes to implementation, theory only gets you so far. To turn strategy into results, you need the right inbound marketing tools — the systems, software, and processes that make everything scalable, measurable, and effective. Because let’s face […]
21 Member Surveys Every Membership Organisation Should Consider
Why Survey Your Members? Surveying members is a valuable tool for membership organisations to gather insights, measure satisfaction, identify needs, and engage members in the ongoing improvement of their membership experience. By listening to member feedback and taking action based on their input, organisations can strengthen member relationships and drive long-term success. Severn reasons to […]
Are Short Courses in Higher Education (HE) a Lifeline or a Distraction?
This blog explores both sides of the argument, weighing the benefits and challenges of short courses for universities navigating an increasingly competitive and fast-paced environment.
Facebook Events for Short Course Enrolment [Step-by-Step Guide]
If you’re using Facebook Events for the first time to promote short course enrolment, starting small and building towards a full strategy is a smart move. By setting up a baseline event and experimenting along the way, you can fine-tune your approach and get better results over time.Here’s a step-by-step guide to help you create […]
12 Student Personas to Sharpen Your Short Course Marketing in Higher Education
What are Student Personas? Student personas are fictional, research-based profiles that represent different types of learners you want to attract to your courses. They help you understand your audience’s motivations, challenges, and goals, so you can tailor your marketing, course design, and messaging to meet their specific needs. By using student personas, you can move […]