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Channel Guide

Membership Content Marketing

Learn how to create and distribute relevant, consistent and valuable content marketing assets that attract, engage and retain members.

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In this guide…

We’ve divided our Membership Content Marketing guide into three stages (or themes). Click on the stage representing where you are with this channel, or scroll down for a list of all articles.

1: Establish: Kickstart or reboot your strategy.

2: Optimise: Improve experience and performance

3: Expand: Maximise your potential.

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Establish

Content Marketing is a powerful tool for attracting, engaging and retaining members. These articles will help you establish a solid foundation in membership content marketing. You can use them to kickstart or reboot your strategy.

  1. Check Your Google Index
  2. Create and submit or Refresh sitemaps
  3. How SEO helps with member recruitment
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Optimise

Building upon the foundation established (above) these articles help you take your content marketing to the next level. You can use them to optimise user experience, search performance and conversions.

  1. Find “low-hanging” keywords using Googles’ planner
  2. Refresh your Blog posts
  3. Add internal links to your website
  4. Improve your website using Google Data Highlighter
  5. Check your headings hierarchy
  6. What are Core Web Vitals (CWVs)
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Expand

Having optimised for peak performance, it’s time to maximise your content marketing potential. Use these articles to expand your knowhow, develop new strategies and tactics to grow your membership.

  1. The Ultimate Guide To Pillar Pages

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