Including a call to action is generally a good idea, whatever the channel or objective. Whether it’s in your Twitter bio, in a social media post or in an email – A call to action acts as a signpost telling users what they need to do next without which your users may struggle to see the route to subscribing, joining or taking the next action.
Twitter can be a useful tool and not just for scroll exercises
Despite the many premonitions of the ‘death of twitter’ it is still a surprisingly popular social media platform. Also unlike other platforms it seems to attract many business leaders and decision makers who use it on a regular basis, either by using a personal or company account. Your company twitter profile is also a touchpoint where potential companies will be looking, which makes it the perfect place to put a Call To Action (CTA), a link which clicks through to an offer on your website.
How to End your Twitter Bio with a Call To Action
Just in case it’s been a while since you have used Twitter. Let’s have a quick recap.
Use images as a step by step:
· Login to your account
· Access the profile area to customise your Bio
· Add a link with a CTA that leads to a meaningful place on your website
Have you tried this quick win?
Was it easy to follow? Did it take more than 5 minutes and has it had any impact (so far)? Share your thoughts and help other membership organisations achieve their Membership goals.