ABM Accelerator

Complete Solution for Account-Based Marketing Success

A full-service package designed to help membership organisations and higher education institutions successfully implement and manage account-based marketing (ABM) campaigns using HubSpot and integrated tools.

ABM Accelerator
Take Aim with Integrated ABM
Focus your resources on the opportunities that matter most.
Win, grow and retain your most important partnerships

Is Account-Based Marketing (ABM) right for you?

If your organisation depends on sponsorships, partnerships, or funding, broad marketing may fall short. ABM offers a targeted, relationship-driven approach to securing key support.

Why Choose Lighthouse for ABM Implementation?

Expert-led ABM strategies built for long-term growth and high-value partnerships.

Built for membership and higher education

We handle everything from setup to execution and optimisation

End-to-end ABM expertise

Our frameworks are designed for your sector’s challenges

Hands-on training and support

We don’t just set up ABM—we empower your team to run it effectively

Proven strategies and best practices

Based on real-world ABM success stories

Long-term growth focus

We go beyond setup, ensuring ongoing performance and strategic refinement

Who's it for?

Designed for organisations that rely on sponsorships, corporate partnerships, and funding.

Higher Education Institutions

Attracting corporate partners for research, funding, and student opportunities.

Universities and colleges seeking industry sponsorships, research funding, or corporate collaborations can use ABM to engage businesses that align with their mission. Strengthen alumni relationships, attract enterprise partnerships, and secure long-term funding with a strategic, data-driven approach.

Museums, Cultural & Arts Organisations

Securing sponsorships, grants, and corporate partnerships to sustain growth.

Cultural institutions, museums, and performing arts venues depend on external funding. ABM helps you identify and engage organisations that value cultural investment, delivering personalised proposals that align with their corporate social responsibility (CSR) goals.

Membership Organisations & Associations

Enhancing member engagement while securing sponsorship and commercial partnerships.

For associations and membership bodies, ABM provides a structured approach to securing corporate sponsors, advertising partners, and long-term industry collaborations. Strengthen relationships with key partners and increase sponsorship retention with tailored engagement strategies.

Nonprofits & Charities

Building sustainable funding pipelines through high-value donor and sponsor engagement.

ABM allows nonprofits to move beyond mass fundraising campaigns by targeting high-impact donors, corporate sponsors, and philanthropic partners. Create meaningful, personalised engagement that leads to long-term funding relationships.

Trade Bodies & Professional Networks

Attracting strategic sponsors and corporate members to add value to your network.

Industry bodies, chambers of commerce, and professional networks rely on strong industry connections. ABM helps you connect with the right corporate sponsors, creating mutual value through aligned partnerships and exclusive sponsorship opportunities.

Time to talk?

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