The ideal word count for a pillar page can vary depending on the topic, industry, and specific goals. However, as a general guideline, aim for a word count of 2,000 to 5,000 words or more. That said, the most critical factor is the content’s quality, relevance and value to your audience over simply meeting a word count target. If you can cover a topic comprehensively in 2,000 words, great! If it takes 10,000 words to do so, that’s also acceptable.
