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Topic Clusters are a content strategy that revolves around a core pillar topic supported by a cluster of interlinked subtopics. This approach enhances SEO by signalling content relevance to search engines, boosts user experience with comprehensive information, and establishes domain authority by demonstrating expertise in a particular subject area.
Frequently asked questions about topic clusters and their role in content marketing
Topic clusters improve SEO, enhance member engagement, and establish authority by organising related content around core membership topics.
Yes, by providing a comprehensive and interconnected content experience, topic clusters increase member satisfaction, encourage longer visits, and foster a sense of community.
Analyse member interests, conduct keyword research, and align with industry trends to identify relevant and authoritative pillar topics for effective topic cluster creation.
Internal links between cluster content boost SEO and improve navigation. External links to reputable sources enhance credibility, providing additional value to members.
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