lighthouse logo

Website Performance

Website performance refers to how fast your website loads and responds to user interactions. It’s important for membership organisations because it impacts user experience, SEO rankings, and member engagement.

Get updates about Website Performance to your inbox.

No results found.

Dig Deeper Into Website Performance

Archie Homer
Recruitment using search
Archie Homer
Core Web vitals for web performance
Archie Homer

Don't forget to share!


Website Performance FAQs

Frequently asked questions about membership website performance

  • How can we measure website performance?

    Website performance can be measured using tools like Google PageSpeed Insights, GTmetrix, Pingdom, and WebPageTest. These tools provide insights into load times, page size, and other performance metrics.

  • What are some key performance metrics we should monitor?

    Key metrics include page load time, time to first byte (TTFB), server response time, page size, number of requests, and performance scores from tools like PageSpeed Insights (Google) and Lighthouse.

  • How does website performance impact member recruitment?

    A fast-loading website provides a better user experience, which can increase the likelihood that visitors will explore membership opportunities and convert into members. Slow websites may deter potential members.

  • Can website performance impact our SEO rankings?

    Yes, website performance is a factor in SEO rankings. Search engines like Google consider page speed and user experience when determining rankings. Faster websites often rank higher in search results.

  • What factors can affect website performance?

    Factors include hosting server quality, website design and coding practices, image and video sizes, excessive use of plugins or scripts, caching settings, and the geographical location of your website visitors.

  • Is mobile performance as important as desktop performance?

    Yes, mobile performance is crucial. Many users access websites via mobile devices, and slow loading times on mobile can lead to higher bounce rates and lower conversion rates.


Growth strategies, tips and more delivered straight to your inbox.

Need a dose of inspiration? Looking to attract and retain more members? Sign up now for membership growth strategies, updates, webinars, videos, eBooks, quick wins, and more, straight to your inbox.