What’s an email click-through rate (CTR)?
An email click-through rate (CTR) is a metric used in email marketing to measure the effectiveness of an email campaign. It represents the percentage of email recipients who click on one or more links within an email, taking a desired action, such as visiting a website, downloading a file, or purchasing.
The formula to calculate email click-through rate is:
CTR = (Number of Clicks / Number of Delivered Emails) x 100
In this formula:
- “Number of Clicks” refers to the total number of times recipients clicked on the links within your email.
- “Number of Delivered Emails” is the total number of emails successfully delivered to recipients’ inboxes. This excludes bounced emails and emails that were not delivered for various reasons.
Why is it important to check your email click-through rate?
Your email click-through rate (CTR) is a measure of how many people who received your email clicked on a link in it. It is a valuable metric for marketing because it can tell you how effective your emails are at driving engagement and conversions.
A high CTR means that your emails are getting noticed and that people are interested in what you have to say. This can lead to more website visits, sales, or other desired outcomes. A low CTR, on the other hand, means that your emails are not resonating with your audience and that you need to make some changes.
How to check your email click-through rates quickly and easily
There are a few different ways to check your email click-through rates. The easiest way is to use an email marketing platform like Hubspot, Mailchimp or Constant Contact. These platforms will track your CTR for you and provide you with reports that you can easily understand.
If you don’t use an email marketing platform, you can still check your CTR manually. To do this, you will need to track the number of clicks on each link in your email and divide that number by the total number of emails sent.
Tips for improving your email click-through rates
There are a number of things you can do to improve your email click-through rates. Here are a few tips:
- Make sure your subject line is clear and concise.
- Use strong calls to action.
- Personalise your emails.
- Use relevant images and videos.
- Proofread your emails carefully.
- Send your emails at the right time.
- Test different versions of your emails to see what works best.